SodaHead offers a unique value proposition that allows marketers to engage with their audience like never before. This represents a new opportunity for users to interact with a brand in a fun and engaging way.
Encino, CA (PRWEB) June 30, 2011
SodaHead, an online discussion community where people discover, debate and discuss the world’s hottest issues, said Friday it has hired Bill Kantar, former Yahoo! executive, to head up its worldwide sales efforts. Kantar will report to CEO Chris Dominguez.
Kantar will focus on partnering with top tier brands to fully leverage SodaHead’s social media advertising platform. He brings over 15 years of Internet experience to his role. “We’re delighted to welcome Bill to SodaHead. We’ve seen tremendous growth in our traffic and a strong desire by marketers for deeper engagement with our audience. As a long-time industry veteran with significant experience in all aspects of online advertising, Bill can help SodaHead as it enters its next growth phase,” said Chris Dominguez, CEO of SodaHead. "I'm very excited to have Bill on board and know that he will be an extremely valuable member of our executive team."
Most recently, Kantar served as Managing Director of Account Management at Yahoo!. Kantar’s team serviced more than 500 of the world’s most successful and demanding brands, representing in excess of $600 million in annual revenue while consistently exceeding high client satisfaction, revenue retention and revenue growth. Prior to Yahoo!, Kantar held a variety of Sales and Marketing leadership roles at Overture Services, which pioneered the paid search industry and was the leading PPC provider at the time. Kantar started his sales management career in digital advertising working with GoTo.com in 2000. "Marketers are looking past the traditional banner buy," said Kantar. "SodaHead offers a unique value proposition that allows marketers to engage with their audience like never before. This represents a new opportunity for users to interact with a brand in a fun and engaging way."
SodaHead is a dynamic discussion community where you can discover, debate and discuss issues that get you fired up. Millions of SodaHeads share their unique views on hot topics, breaking news and controversial issues and a diverse panel of staff writers provide original and exclusive content daily. SodaHead is also the best in class poll widget provider powering the polling for ABC News, Good Morning America, Shepard Smith at Fox News and many others. For more information on SodaHead, visit http://www.sodahead.com