BackAtYou.com Announces Top 20 Giveaways in 2011

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Back At You says sweepstakes were prolific in 2011 and provides a new list of the top 20 items businesses gave away via Internet giveaways, with the majority through Facebook Promotions.

Back At You Home Page

Back At You Home Page

The most popular items by far are the good and services of the business offering the sweepstakes.

Back At You, a social media marketing platform where businesses create marketing campaigns and promotions on Facebook and Twitter, announced their top 20 list of the most popular items businesses gave away during 2011. The most popular items by far are the good and services of the business offering the sweepstakes. Whether it’s a free dinner, items of clothing, candy bars or energy drinks, products of the business are more affordable to give away, tend to be easier to administer and help build a relevant audience.

Here are the top 20 items given away via a sweepstakes in 2011 that are not directly-related to the product or service of the business conducting the sweepstakes. This is based on over 500 giveaways that business conducted using Back At You’s promotion technology platform.

1.    IPad 2
2.    Kindle Fire
3.    Amazon Gift Card
4.    Starbucks Gift Card
5.    Nintendo 3DS
6.    Samsung Galaxy
7.    Walmart Gift Card
8.    Nook
9.    Motorola Xoom
10.    Playstation 3
11.    Microsoft Xbox
12.    Hotel accommodations
13.    HTC Thunderbolt
14.    Windows phone 7
15.    Vacations/trips (Hawaii most popular)
16.    Motorola Droid Razr
17.    Blue Tooth ear pieces
18.    Apple MacBook
19.    Nintendo Wii
20.    Nest Learning Thermostat

According to Back At You, companies that offer non-directly related products in a sweepstakes tend to have a 75% better response rate than those sweepstakes prizes that are directly related to their business. The reason is simple and fairly obviously, a company’s product or service may not be as appealing to the masses as a gift certificate or Apple product. The challenge for the business is to make a prize that is appealing to a lot of people while also capturing the target audience best for the business. This is where a good social manager is required and where businesses ultimately fail in their online sweepstakes. However, a good prize is important for a successful online promotion.

About Back At You
Back At You helps companies and agencies use social media more effectively and cost-efficiently. Back At You has a self-service platform that allows business owners and marketing teams to easily create, launch and analyze social media marketing campaigns and promotions. The Company also provides businesses with Facebook advertising and page management services. As a true online marketing company, Back At You combines its technology and social media expertise to provide the best solutions for its customers. Back At You is also used by agencies to manage their social media pages and by franchisors to provide social media solutions to stores.

For more information, please contact info(at)backatyou(dot)com.

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Eric Gaygeshian
Back At You, Inc.
818-990-0565
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