Charity Event Wins over Facebook Fans with Online News Releases

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PRWeb presents a case study on how Event Specialist, Cheryl Lawson, drove social media results for a celebrity charity event.

The online news release distribution service of Vocus. Follow us on Twitter: @PRWeb

Many people felt that when social media came into play that news releases would be obsolete

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has published a new PRWeb case study on how event specialist, Cheryl Lawson, drove social media results for a charity event. Lawson used multi-media news releases submitted through PRWeb to increase the event’s Facebook fans by more than 177 percent in a little more than a week.

“Many people felt that when social media came into play that news releases would be obsolete,” said Lawson, who founded and owns the event planning firm, The Perfect Date. “PRWeb continues to grow along with the new media changes; therefore, instead of writing a release, sending it out to reporters, and hoping for traffic, PRWeb helps us reach the blogging community and other online sources that impact search engine optimization which drives traffic to our projects.”

With less than three weeks to plan, coordinate, and promote the charity event, Lawson used a combination of online news releases, YouTube videos, and Twitter to drive fans for the Hoops for Hope LA charity event. The case study details the steps Lawson took to promote the event, which drew dozens of celebrities out to support the cause.

“Cheryl’s use of PRWeb’s online news release demonstrates how both the tools and the tactics have evolved in a new media landscape,” said Sophie Shiatis, vice president of E-Commerce for PRWeb. “The visual and viral characteristics of multi-media news releases are proven effective at driving Web site traffic and sales -- and as we see in this example, social media results.”

The complete case study can be read online at:

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

About The Perfect Date:
The Perfect Date is an event planning and marketing firm whose specialties include corporate meetings, association conferences, specialized events, and gala celebrations. Established long before the current online dating craze, the name "The Perfect Date" was inspired by a wine country tour through the Napa Valley with friends. Founded in 2000 by Event Specialist, Cheryl Lawson, The Perfect Date also provides valuable marketing resources to its clients.

Cheryl, aka @PartyAficionado, is a social media advocate and educator. To learn more visit Or become a fan on Facebook.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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