Social Media for Home Builders: It’s Easier Than You Think
Atlanta, GA (Vocus) February 20, 2010
REtechSouth, the Southeast’s largest real estate conference, will host New Homes Camp from 9:15 a.m. until noon on Thursday, March 25 at the Gwinnett Center. New Homes Camp focuses on how real estate professionals can use blogging, social media and other tech tools for a competitive advantage. This class is applicable to marketing directors, new homes sales agents, broker or anyone interested in learning more about the new homes industry.
The camp schedule is as follows:
9:15 – 9:50 a.m.: Carol Flammer, mRELEVANCE – Forget the Bling: It’s Time to Blog
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of “Social Media for Home Builders: It’s Easier Than You Think” shows you how your blog will power the social networks and make your entire program easier to manage and get results.
9:50 – 10:15 a.m.: Meredith Oliver, Meredith Communications – Selling to Dot Com: Follow Up Until they Buy, Die or Get a Restraining Order
It's five o'clock...do you know where your Web site leads are? How well do you convert your eLeads into eSales? This seminar is for sales agents who want to: 1) Improve follow-up response time and frequency, 2) Set more appointments with eLeads and phone calls and 3) Convert more eLead appointments into eSales. Fast paced, fun and content rich, Meredith will give you six strategies to help you respond better, quicker and faster to your walk-in traffic and Internet leads. Stop sending massive eblasts that get little response and leaving boring voicemail messages. It’s time to put the fun back in follow-up. Learn how from Internet marketing expert, Meredith Oliver.
10:15 – 10:35 a.m.: Tice Burke, Trulia – Beyond Listings: Interact with Consumers on Trulia
You’ve claimed your listings on Trulia, but have you looked beyond that? With 6 million users a month, how can you interact with them so that they know about your homes and communities? Tice Burke, Manager of Strategic Partnerships will show you how to meet buyers on Trulia. Learn how to engage your next buyer through Q&A and launch your Trulia blog – It’s Free.
10:35 – 11:00 a.m.: Mitch Levinson, mRELEVANCE – The Intersection of Social and Search
Google is working to make search more social. What can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how to optimize your status and how to know it is working? Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.
11 – 11:45 a.m.: Paul Chaney, Author of The Digital Handshake – The Digital Handshake: Proven Strategies to Grow Your Business
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.
11:45 a.m. – noon: Q&A
Tickets are on sale now and are expected to sell out. To purchase tickets at the discounted price, visit retechsouth.com and use the discount code “carolflammer” to receive 10 percent off.
REtechSouth is the largest real estate conference in the southeast. Held annually in Atlanta, the conference aims to teach real estate industry professionals how to incorporate new technologies into their practices and better utilize the existing technology. The unique conference is the only event that ties cutting edge social media concepts and practices, plus tips and tactics on existing technologies, to the unique challenges of the current real estate market. For more information about REtechSouth, become a fan on Facebook visit the Web site, retechsouth.com or follow along on Twitter @retechsouth.
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