Press Conference Showcases Zone Diet Approach to Social Media

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Petter M. Etholm, CEO of Zone Labs, told press conference how ZoneDiet.com uses social media to enhance customer relations.

Product quality and customer service are top priorities at Zone Labs as we proactively seek to better serve consumers as they express opinions and questions over social networking sites

Marblehead, MA (PRWEB) January 26, 2011

Petter M. Etholm, chief executive officer of Zone Labs, told reporters in an Internet-hosted press conference that social media present opportunities for companies seeking to build brand values and emphasized that the approach should be respectful and appropriate, reaching out to consumers through Twitter, Facebook or other social media platforms.

Founded by Chairman Dr. Barry Sears, the best selling author of "The Zone" and creator of the Zone Diet, Zone Labs customer-relations activities are vital to building brand and product loyalty, he said.

"ZoneDiet.com markets food and nutritional products based on the work of Dr. Sears, a global expert on obesity and leading authority in anti-inflammatory nutrition, and all of our social media interactions must be reflective of his standard of excellence," Etholm said.

The seven-city Internet press conference was facilitated through Cisco® TelePresence, allowing participants to view and hear each other in conference rooms in New York, Boston and Boxborough MA, Atlanta, San Jose, San Francisco and Toronto. The conference was also available on WebEx for reporters who did not attend the conference room locations.

With Etholm, in Boxborough, and John Hernandez, Cisco's general manager and vice president for customer collaboration, in San Francisco, the executives discussed how ZoneDiet.com utilizes the new Cisco® SocialMiner Program to enhance customer relations and build brand values.

"Product quality and customer service are top priorities at Zone Labs as we proactively seek to better serve consumers as they express opinions and questions over social networking sites," Etholm said. "We learn from customers through social media, such as Facebook and Twitter, where Zone products are discussed in topics ranging from the work of Dr. Sears, weight loss and nutrition and improving wellness. The new Cisco program is a helpful tool in Zone Labs' commitment to be consistently responsive to customer needs."

Activity on the company's http://www.ZoneDiet.com Web site has increased consistently since the firm launched its Zone Diet-based foods and nutritional products, exclusively marketed online, on the company's Web site. Zone Labs, the world's leader in anti-inflammatory nutrition, makes and markets Zone foods, such as pasta, bagels, rolls, bread, croutons, bagel chips and cookies. Zone Labs also markets OmegaRx, the highest-purity omega-3 fish oil, and Zone Polyphenols, among other nutritional products.

"Our delicious Zone foods are affordably priced to make them available to families across the nation," Etholm said. "If people are able to lose weight eating the foods they enjoy, it makes loss of excess body fat easy and becomes the ideal foundation for long-term weight control."

The Cisco-Zone joint media conference has been posted online at http://www.tinyurl.com/4vrzt8b.

Zone foods are available online at http://www.zonediet.com and shipped directly to customers via UPS.

Dr. Sears' books have sold more than five million copies in the United States and have been translated into 22 languages. Dr. Sears, a scientist, is chairman and founder of Zone Labs Inc., which has headquarters in Marblehead, Massachusetts. More information is available at http://www.zonediet.com and drsears.com. Media contact is Brian Dobson at DobsonPR.com or bd (at) dobsonpr (dot) com.

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