incentives are essential in social media marketing
Philadelphia, Pennsylvania (PRWEB) March 25, 2013
Patrick Schwerdtfeger released another episode of “Strategic Business Insights” today by discussing incentives and the critical role they play in social media marketing. The free video provides a variety of case histories and success stories where businesses have used small incentives in creative ways and achieved impressive business results in the process.
Incentives are at the core of today’s online marketing world. There are so many offers that incentives are required to drive engagement. The surprising thing is that the incentives don’t have to be big. In fact, small incentives offered in exchange for small actions are the most effective. People want immediate gratification and will take action if the reward is immediate.
“An increasing number of people are using YouTube to search for intellectual content rather than just music videos,” explains Schwerdtfeger, “and Strategic Business Insights is my way of sharing educational content with the world. A few years from now, I believe mainstream search traffic will migrate almost entirely to the video format.”
Interested readers can visit Patrick's website or watch the video on YouTube. They are also encouraged to subscribe by email to ensure they'll get notified when future videos are released.
About Strategic Business Insights
Strategic Business Insights (SBI) is a free video series that strives to help professionals, executives and business owners build broad understanding of the trends reshaping our world. In particular, the videos focus on the impact of these trends on business and commerce. The videos are offered free of charge and can be accessed on Patrick Schwerdtfeger’s website.
About Patrick Schwerdtfeger
Patrick Schwerdtfeger (@schwerdtfeger on Twitter) is a keynote speaker who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and the social media revolution.
Patrick is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick is available for television appearances and media interviews.