A Hard Sell: Social Media & Your Boss
Herndon, VA (PRWEB) March 13, 2009
Shashi Bellamkonda, Network Solutions' Social Media Swami, and Rajeev Malik, Senior Director Network Solutions' Legal and Business Affairs Department, will present at the South by Southwest (SXSW) Interactive Festival in Austin, Texas on Saturday, March 14, from 3:30-4:30 p.m. The session, titled "A Hard Sell: Social Media & Your Boss" takes on the topic of social media and will offer information on how to convince executives that it is in their company's best interest to use social media for business.
"Many questions come up when social media marketing is mentioned in the corporate environment, especially when it comes to getting approval by legal departments," said Bellamkonda. "At this session we will work to answer some of these questions, including measurable impact and return on investment."
The session will also provide actionable steps for convincing managers of the value of using social media for business. It will cover how to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement as well as a social media rollout plan.
"Today no corporation should be scared to engage the online community," says Malik.
SXSW Interactive Festival features five days of panel content and exciting parties attracting digital creatives, visionary technology entrepreneurs, and new media innovators. Nationwide technophiles, dedicated content creators, new media entrepreneurs and creative businesspeople in all fields will also meet and share ideas. The Festival is located in Austin, Texas, in concurrence with the South by Southwest Music and Film Festivals.
For more information on the panel, visit http://sxsw.com/interactive/talks/schedule?action=show&id=IAP0901228
About Network Solutions:
Network Solutions, a leading provider of Web solutions for small businesses, offers a full range of services that include: hosting, Web design, e-commerce software, search engine marketing, SSL certificates, e-mail services, and domain name registration. Network Solutions draws on 30 years of experience to make it simple and affordable for customers to build and manage an online presence through a one-stop solutions provider. For more information, visit http://About.NetworkSolutions.com.