Standard Marketing Ltd Responds to 2012 Data Regarding the Best Times of the Day for Social Media Marketing Efforts

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Recent data has been released identifying specific days and times where Social Media platforms receive the most traffic. Standard Marketing is suggesting that their clients maximize their Social Media efforts by following the time patterns of when users are most engaged while still recognizing their brand's unique opportunities.

What's the Best Time of the Day for Social Network Marketing?

We definitely encourage our clients to concentrate significant efforts during the prescribed times but to be mindful of the characteristics of their customer base.

While marketing managers understand the importance of allocating hours towards their brand’s Social Media maintenance, they want to make sure these hours are used as efficiently as possible. To do so, it is necessary to identify when their customers are most active and receptive on each platform and to then concentrate efforts within that time frame.

Bit.ly, a link shortening and tracking service, released data on May 8 showing general trends of when the public is most active and on which social media platform. The activity shown increases the likelihood that brand campaign efforts – content and link posting – will see fruition via higher click through rates. This data indicates the best times of the day (EST) to focus for three big Social Media platforms:

  •     Twitter – Most active between 1 and 3pm Monday through Thursday. Least active after 8pm (Monday to Thursday) and anytime after Friday 3pm until Monday morning.
  •     Facebook – Most active between 1 and 4pm with a peak on Wednesdays at 3pm. Least active after 8pm and on the weekends.
  •     Tumblr – This popular blogging site shows dramatically different results. Tumblr is most active after 4pm, especially at 7pm, with a weekly peak on Friday evening.

The implications are clear and businesses should pay close attention to these statistics when allocating hours towards their Social Media marketing, while still recognizing the uniqueness of their own business. Marcus Maraih, Social Media Manager of Standard Marketing Ltd, weighs in “We definitely encourage our clients to concentrate significant efforts during the prescribed times but to be mindful of the characteristics of their customer base. It is advised that every business recognize their customer demographics and perform their own industry specific research before following broad generalizations.” Every major Social Media platform has analytics available that will show brands the activity of their consumer following.

Businesses unsure of their capabilities in Social Media Marketing or who cannot schedule efforts to accommodate the most active user times are encouraged to contact a professional internet marketing company with experience in Social Media Marketing as soon as possible.

ABOUT Standard Marketing

Standard Marketing Ltd is a long established internet marketing and website design firm in Vancouver, Canada. We’ve been creating success in Vancouver and across North America since 1999 and have a long string of clients who’ve been with us for many years. We’ve developed expertise in all aspects of internet, website, and digital marketing. Some of our staff have been in marketing and advertising for over 30 years. We have an A+ rating with the Better Business Bureau. Please contact us now to increase the profitability of your Internet Marketing.

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Ken Lapp
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