As Marketers Search for Clarity in Social Media Spending, Neighborhood America Launches 'Coffee & Clarity' Breakfast Series

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A new breakfast seminar series by Neighborhood America makes its first stop in Boston, followed by Atlanta and New York City. The 90-minute seminar provides marketing executives who are charged with driving results from tighter budgets with real world examples on how to best spend those dollars.

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Our customers express a need for this type of seminar - one that will enable them to feel confident that they're going to be able to deliver results from their community-building efforts. We're pleased to offer this breakfast series to help participants learn from our experience: what works, and what doesn't.

While marketing budgets may be squeezed, Web 2.0 and rich media continue to be at the forefront of aggressive spending increases. In fact, over 50% of marketers are intending to make these increases, according to MarketingProfs' report, 'B-to-B Marketing in 2008.' In response to the overwhelming demand from marketing professionals to ensure those dollars are well spent, Neighborhood America is launching a new 'Coffee & Clarity' series over the summer.

'Coffee & Clarity' will provide a fact-filled 90 minutes that will cover topics relevant to today's marketers, and bring clarity to the complex world of social media. Intended to be highly conversational, the limited-seating will ensure that attendees have the opportunity to ask their tough questions, and leave with answers that will equip them for success.

"While marketers understand the need to engage consumers, we see a lot of confusion in the marketplace," said Dan Miller, Executive Vice President of Neighborhood America. "Our customers express a need for this type of seminar - one that will enable them to feel confident that they're going to be able to deliver results from their community-building efforts. We're pleased to offer this breakfast series to help participants learn from our experience: what works, and what doesn't."

The 'Coffee & Clarity' breakfast seminars will kick off in Boston on July 28, and will continue into Atlanta and New York City in August and September, respectively. To learn more or to register for an upcoming event, visit http://www.neighborhoodamerica.com/events.

About Neighborhood America
Neighborhood America's ELAvate solution was named the software industry's 'best social networking solution' for enterprises, honored with the 2008 Codie Award. ELAvate enables companies to build online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Brands such as Scripps Networks, FOX News, and Adidas rely on Neighborhood America for its award-winning technology and commitment to guide them through the entire community-building process - from strategy, through implementation, to ultimate success. Learn how your company can gain a competitive advantage by visiting: http://www.neighborhoodamerica.com.

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