Ojai, CA (PRWEB) May 10, 2012
42 Terabytes, LLC, a content strategy and development firm, announces the Social Rewards Executive Series, an ongoing compendium of interviews, company spotlights and case studies with top executives from the leading social rewards platforms.
The rapidly accelerating inclusion of social rewards and gamification into marketing initiatives of all sizes is due in large part to a proliferation of software platforms that have removed the barriers to entry and have provided a robust suite of engaging features for visitors, fans and customers.
42 Terabytes brings focus to the executives who are changing the very nature of how companies and brands engage their audience through the use of integrated social rewards and gamification.
The series begins at http://www.42terabytes.com with interviews of Irving Fain, CEO of CrowdTwist and Patrick Salyer, CEO of Gigya.
“The executives we spotlight in the Social Rewards Executive Series have all built cutting-edge platforms that are changing how companies large and small architect their marketing initiatives,” said Chris Foley, co-founder of 42 Terabytes. “We’re excited about sharing their vision and perspective of an important, fast-growing market sector.”
For media inquiries, contact Maximillian Lemos, max(at)42terabytes(dot)com
About 42 Terabytes, LLC
42 Terabytes is a boutique content and strategy firm specializing in social rewards platforms and gamification initiatives. 42 Terabytes offers a full suite of professional and creative services, including campaign architecture, content creation, community engagement and measured results.
CrowdTwist is a multi-channel Customer Relationship and Loyalty platform that helps brands unlocks the hidden value of people. Extending loyalty beyond purchases, CrowdTwist recognizes and rewards engagement, influence and impact wherever it occurs and is fundamentally changing the way marketers build relationships with their audiences. With CrowdTwist, brands create more active relationships, gain a deeper understanding of audiences across any channel and drive an average bottom line increase of 35 percent. CrowdTwist customers include Live Nation, Pepsi, Zumiez, The Miami Dolphins, X-Factor, JCPenney and many others. Founded in 2009, CrowdTwist is headquartered in New York City.
Gigya’s mission is to socialize the rest of the web. We provide websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses. Gigya equips businesses like ABC, Pepsi and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login, increases traffic and time spent on-site via Social Plugins and Gamification and transforms marketing by leveraging permission-based social identity data. Gigya works with more than 500 enterprises and touches more than one billion users per month. Our platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before.