The Smart TV market report draws the competitive landscape of the Social TV market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.
(PRWEB) December 27, 2012
According to a new market research report, “Smart TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”, published by MarketsandMarkets (http://www.marketsandmarkets.com), the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
Browse 62 market tables and in-depth TOC on “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)."
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To make television a more active and interactive experience, Social Television came into existence. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. The social layer on television makes television interactive. Internet and social networking acts as a medium for the convergence of the social layer with television and to enable viewers to communicate electronically with their friends watching the same program.
Television viewers are able to personalize their television experience by analyzing the various statistics provided by Social TV. Viewers are provided with a wide variety of choices including content discovery applications, check-in applications, and social programming application. Many social television tools and applications have given a customized television experience based on the viewer’s choice of interest. Many companies have developed second screen applications to engage more viewers and to increase the targeted audience.
The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.
Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.
Scope of the Report
This report analyzes the Global Social TV market based on:
Hardware/Smart TV market by Value & Volume
Social TV technology & Platform
Social TV End users technology
Industry and region specific market data for Smart TV, technology and platform, and end user technology respectively
In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the Social TV market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. The report draws the competitive landscape of the Social TV market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.
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