Neighborhood America Launches LISTEN, the First Independent Social Analytic Data Warehouse in the Enterprise Social Networking Market
LISTEN brings the maturity of Business Intelligence practices developed over the last two decades in the financial, health care, media and telecommunications industries to bear for enterprise social computing. The independent data warehouse environment enables enterprises to conduct deeper mining and analysis than is possible in online transaction environment-based reporting systems.
Naples, FL (PRWEB) June 17, 2009 -- Neighborhood America this week 'jumped the curve' in social analytics with the launch of its LISTEN Business Intelligence Infrastructure, the latest advancement of the company's award-winning Software as a Service platform, ELAvate. Unlike online transaction-based social data reporting architectures, LISTEN provides the industry's first fully independent data warehousing and reporting infrastructure. This brings Business Intelligence practices developed over the last two decades in the financial, health care, media and telecommunications industries to bear for enterprise social computing and enables enterprises to conduct deeper mining and analysis than is possible in online transaction environment-based reporting systems.
LISTEN's aggregation of detailed social data enables rapid slicing and dicing of community information across many key dimensions (such as date, time, member, member tenure, content type, activity, community, industry and sector). Its independence from ELAvate's online transaction environment allows enterprises to conduct this deep mining and analysis in a safe environment - without fear of impacting community operation and performance.
"Social computing data provides enterprises with the capability to listen to customers in ways that were unimaginable in the past; however, trying to do this without a true data warehouse is ineffective, time-consuming and risky," said Jim Haughwout, Neighborhood America's Vice President of Technology and Chief Information Officer. 'I am very excited by our team's creation of LISTEN and the way it will enable our customers to better understand the value of their communities.'
LISTEN is a part of the fifth generation of ELAvate, Neighborhood America's two-time CODiE award-winning enterprise social network platform. Through its integrated ELAvate Administrator Community Management Portal, ELAvate provides measurement and analysis across five categories of social Business Intelligence:
| | - Membership Reporting provides insight into the growth and size of communities over time.
- Engagement Reporting measures how (by tenure, time and volume) members are interacting across the community.
- Performance Reporting reveals members of (and topics within) communities that are driving the greatest level of engagement. Rather than using arbitrary scores, LISTEN employs standard Six Sigma Customer-Driven Organization (CDO) approaches to measure weak, moderate and strong network interaction.
- Opinion Analysis takes Engagement and Performance Reporting one step further and analyzes which elements of a community are driving high and low performance vs. engagement. LISTEN provides organizations this information into quadrants to allow community managers to target which areas of the community to promote to create greater engagement and value.
- Cohort Analysis brings a more advanced Business Intelligence concept to social analytics by allowing community managers to organize members into groups and compare their interaction with the community. This allows enterprises to correlate the effects of external events (such as marketing campaigns, product launches or internal re-organizations) on the community.
|
Finally, LISTEN's use of open standards for modeling and storing social data makes it simple to combine ELAvate's social data with external data warehouse and reporting systems. This now allows Neighborhood America to offer its customers Business Intelligence integration that provides a 360-degree understanding of their enterprise.
To learn more about Neighborhood America's award-winning platform and new data warehouse, visit http://www.neighborhoodamerica.com/platform.
About Neighborhood America
Neighborhood America's ELAvate solution won the 2008 and 2009 CODiE Award for the software industry's 'Best Social Networking Solution' for enterprises. Our solutions are designed to solve important organizational challenges and enable our business and government customers to build stronger consumer relationships, increase efficiency, drive productivity and improve financial performance. Additionally, we support our customers with expert consulting services to ensure that they are maximizing the benefits from their social media strategy and our solutions. Learn more about our company by visiting: www.neighborhoodamerica.com.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/WmV0YS1IYWxmLUNyYXMtU3VtbS1JbnNlLUNvdXAtWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
