Online Marketing Expert Shows How Social Bookmarking Communities Can Drive Traffic to Your Website at Search Engine Strategies New York

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TopRank™ CEO Lee Odden to Speak at Search Engine Strategies NYC Event, highlighting the business benefits of social bookmarking.

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Social media web sites represent a growing shift in how web users consume and organize information

TopRank Online Marketing, a leading internet marketing agency based in Minneapolis, announces that Lee Odden will help business professionals better understand the marketing potential for social bookmarking communities at Search Engine Strategies (SES) New York.

SES is a leading search marketing industry event focused on delivering new strategies as well as practical information needed to grow any business through search engine and online marketing.

"Social media web sites represent a growing shift in how web users consume and organize information," said Odden. "By making it easy for readers to save and share content using social bookmark services, marketers are tapping into the needs of web audiences and doing it in a way that can help search engine rankings.

Bookmark and social sharing sites such as, Furl, and Google Bookmarks are not only effective for organizing and sharing content, but can do so in a way that positively affects a web site's search engine rankings. . Odden will help drill down on these type of communities plus look at the various social bookmarking tools.

As part of the social search track, Odden will:

  • Introduce social bookmarking and the top bookmark web sites
  • Demonstrate several bookmarking tools
  • Explain how to implement social bookmarking buttons effectively

Odden will speak along side Todd Malicoat, Independent Search Engine Marketing Consultant, Neil Patel, co-founder of Advantage Consulting Services, and Michael Gray, the owner of Atlas Web Service.

Event Details:
Search Engine Strategies 2007 Conference & Expo - NYC
When: April 10 - 13, 2007
Where: Hilton New York
         1335 Avenue of the Americas

Platinum Passport: $1,895
Any One Day Pass: $795
Group discounts are available.

The conference schedule and additional details can be found at:

About TopRank™ -
Lee Odden is CEO and founder of TopRank Online Marketing and is a frequent speaker on the topics of blog marketing, social media and search engine optimization. Lee has written articles for Yahoo Publisher Network, The Business Journal and DM News. He's also been quoted by The Economist, U.S. News & World Report and is editor of Online Marketing Blog:

TopRank has created several popular tools, including the RSS Button Maker and the Social Bookmarks Creator in use by over 50,000 blogs, to help companies market blogs and web sites using social media. TopRank has been recognized as a leading authority on blog marketing by market research firm Onalytica and has been recognized as a top SEO agency by, Promotion World and Marketing Sherpa's Guide to SEO firms.


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