New Ballantine Digital White Paper Provides Social Media Marketing Tactics for 2013

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Ballantine Digital has published a new white paper about best practices in social media. The goal of the paper is to provide marketing professionals with up to date tactics for platforms like Facebook, Pinterest and more.

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An integrated marketing strategy for any business has to take social media into account.

Ballantine Digital, a New Jersey-based provider of search engine optimization (SEO) and social media solutions to mid-sized companies, has just published a new white paper on the subject of best practices in social media for marketing professionals. The goal of the paper is to provide readers with up to date tactics for existing platforms like Facebook and new platforms like Pinterest.

Today it is critical for businesses to have a presence on social media platforms such as Facebook, Twitter, Google+, and Pinterest, but the tactics required to be successful in customer engagement on these platforms varies and evolves. This white paper lays out the best practices for each of these platforms and provides insight into how to best leverage the strengths of each one.

For example, for all of the social media platforms, including quality images in your profiles and posts is a key tactic for 2013. In all cases, clear relevant images have been shown to engage more customers, and this is applicable whether you’re on Facebook, Twitter, or any other platform.

It’s also important to take a look at what platforms your demographics are using, and focus your efforts there. For example, the vast majority of Pinterest users are female, while Google+ users tend to be male. The exception is Facebook; since such a wide variety of users are on Facebook, this platform has to be part of your strategy.

“An integrated marketing strategy for any business has to take social media into account.” notes Ryan Cote, Director of Marketing for Ballantine Digital. “However, as each social media platform adds new functionality and new platforms enter the scene, it’s important for businesses to understand how to adjust their social media strategy to get the most out of their activities on these platforms.”
To download the white paper and to learn more about how Ballantine Digital can help boost your online marketing strategy, visit

About Ballantine Digital:

Ballantine Digital provides full-service SEO & social media solutions to mid-sized companies looking for increased search engine rankings & social visibility - Ballantine also has a direct mail division that's been serving clients since 1966 -

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Ryan Cote
Ballantine Digital
973-305-1500 206
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