SafetyNet Program Measures ROI for Online Marketing Efforts, Monitors Social Media for Companies

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Ann Michaels & Associates recently launched SafetyNet, a social media monitoring service. As social media becomes a dominant force in consumer opinion and perception, SafetyNet services will allow companies to monitor and analyze social media.

We've found that monitoring consumer perception and the effects of viral marketing through social media can be difficult, and SafetyNet is a simple solution to this challenge.

Ann Michaels & Associates recently launched their newest service, SafetyNet, as a means to monitor social media, with great success. As social media becomes a dominant force in consumer perception and opinion, businesses are turning toward social media monitoring programs.

Since its inception, this program has served many purposes and has proven to be extremely valuable and effective in its scope. SafetyNet has been used by a variety of businesses across many industries to monitor brand perception, gather competitive intelligence, monitor consumer satisfaction and opinion, and measure ROI for viral marketing efforts. Other companies have gleaned information with regard to employee statements and issues that were publicly discussed in a negative manner and have been able to address and alleviate any potential fallout.

Tapping into social media, SafetyNet gathers a wide array of information and compiles it into a simple, user friendly report that is delivered via email. The reporting not only includes detailed information about consumer opinion, but also provides the direct source for further investigation and reaction where needed. Whereas other methods of self-monitoring often times provide extraneous and irrelevant information, SafetyNet provides only the information that is directly related to the company.

In addition to the collection of data, analytical reports are available for a more in depth evaluation. If an online marketing campaign is generated, for example, reports detailing the scope and depth of the campaign's effect and reaction will be collected, including data regarding the reach of the campaign, the sentiment in which the campaign was received by consumers, and overall reaction to such marketing efforts. Return on investment is easily recognized using the SafetyNet Program.

Analytical reports also capture consumer demographics including, but not limited to, age gender, geographical location, and family dynamics. This more detailed information can distinguish marketing efforts across many consumer demographics, allowing marketing endeavors to target and speak to consumers in a highly effective manner.

Kathy Doering, President of Ann Michaels & Associates, believes that social media monitoring is an integral part of the marketing cycle, and more and more companies are realizing the impact and potential of social media on their consumers' purchasing decisions. " We've found that monitoring consumer perception and the effects of viral marketing through social media can be difficult, and SafetyNet is a simple solution to this challenge."

Because of its inherent importance and success in the marketplace, Ann Michaels & Associates has opted to freeze rates on the SafetyNet program in an effort to keep the program affordable to companies of all sizes and industries. A monthly program includes unlimited keyword searches, weekly or monthly reporting depending on the company's preference, and up to 2,000 results per month. After the initial three month commitment, companies can opt to use the service on a month to month basis.

About Ann Michaels & Associates
Ann Michaels & Associates, a leading customer experience management firm, has provided customer service solutions to companies over the last decade. Core services include mystery shopping, customer feedback/satisfaction programs, and social media monitoring programs. Ann Michaels & Associates promotes the measurement and monitoring of customer service levels, employee performance, and customer satisfaction through a multi-faceted approach that allows for immediate, actionable results.

Starting in 1998 with mystery shopping programs, Ann Michaels & Associates has continually enhanced their program options to include customer feedback and satisfaction programs, as well as the newest social media monitoring program, SafetyNet, with the goal of providing businesses with the tools they need to monitor and measure success.


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Kathy Doering, President

Marianne Hynd, General Manager
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