Lumension to Host and Sponsor Panel Discussion on Breaking Through the Social Media Noise at a Local Social Media and Business Conference

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Industry experts to provide real world experience and expertise on launching social media programs to help organizations build brand awareness and thought leadership

Lumension®, the global leader in operational endpoint management and security, will sponsor and present at Social Media Arizona, a business development and social media conference in Phoenix, Arizona on August 20, 2009. The event is designed to educate businesses on the use of social media technologies and provide key steps to implementing and integrating social media strategies into internal and external marketing processes to drive brand awareness and thought leadership. The conference will feature a variety of social media experts from Lumension, Microsoft, IBM, Avnet, Terralever, Sacks Public Relations and many other companies. The experts will address the challenges and rewards of implementing social media strategies and provide best practices to organizations.

The conference will feature seminar presentations as well as participant-driven and interactive breakout sessions and panels. A special panel presented by Lumension, will provide an in-depth look at how local companies are leveraging social media tools to grow their brand recognition and increase return on investment. Panelists will also share real-world experiences on how their organizations are using social media today and how to integrate these techniques into traditional marketing efforts.

Lumension is sponsoring two key sessions featuring social media and marketing experts from Lumension, C. Edward Brice, SVP of worldwide marketing and Chris Hewitt, senior director of marketing operations. The panel session will feature Cindy Kim, director of corporate communications, Lumension, Tiffany Winman, software social media strategist, IBM, Jason Baer, president and social media strategist, Convince and Convert, Chris Johnson, founder & managing partner, Terralever and moderated by Kathy Sacks, principal, Sacks Public Relations.

Panel and session include:

  •     Cutting Through Social Media Noise: Key Steps to Launching Social Media Programs & Dos & Don'ts
  •     The Greatest Question Since the Meaning of Life - What is the ROI of Social Media?

Event Details
Title: Social Media for Business
Date: August 20, 2009, 8:30 a.m. to 4:00 p.m. PST, breakfast and lunch will be provided
Location: MadCap Theater: 730 S. Mill Ave., Tempe, AZ 85281

Registration Information:
To learn more about the agenda or registration for this event, please visit Social Media Arizona.

Registration costs and all proceeds for the event will go to two Phoenix nonprofit organizations, Cub Scout Pack 378 and I-HELP.


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About Lumension Security, Inc.
Lumension Security, Inc., a global leader in operational endpoint management and security, develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. Lumension enables more than 5,100 customers worldwide to achieve optimal security and IT success by delivering a proven and award-winning solution portfolio that includes Vulnerability Management, Endpoint Protection, Data Protection, and Reporting and Compliance offerings. Lumension is known for providing world-class customer support and services 24x7, 365 days a year. Headquartered in Scottsdale, Arizona, Lumension has operations worldwide, including Virginia, Utah, Florida, Luxembourg, the United Kingdom, Ireland, Spain, Australia, and Singapore. Lumension: IT Secured. Success Optimized.™ More information can be found at .

Lumension, the Lumension logo, are trademarks or registered trademarks of Lumension Security, Inc. All other trademarks are the property of their respective owners.


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Cindy Kim
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