New CLRSearch Social Media Initiatives

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The real estate industry is not free from the desire for a more personal connection online. As the world becomes a more social place, will work to build a more social online real estate community.

Real Estate Search Engine- CLRSearch

If you like the way CLRSearch simplified real estate search, why wouldn’t you love the company’s new, more social initiatives? The real estate search engine launched a new set of social media initiatives to help create a more interactive real estate search community.

With 90 percent of consumers starting their home search online, real estate professionals are starting to use social media and Internet marketing to reach them. CLRSearch’s Local Expert Ad Platform was the first step to helping professionals reach consumers online. Now the website will seek to create a social network for all participants in the real estate search space.

With more people connecting online than ever before, it will become almost vital for the real estate industry to join in and socialize. The search engine recently released a downloadable Social Media Guide for Realtors. As the Internet becomes more social, Realtors will start to network online and gain more referrals by creating a virtual community.

The new CLRSearch homepage will tie together the companies newly launched social media initiatives. Users will be able to join the newly launched CLRSearch Facebook and Twitter pages, while also interacting on and subscribing to the in-site Blog through social media links located on the bottom of the page.

Interacting on the Blog will be a great way for real estate professionals to establish themselves as experts in the field. This will be one way to help connect the experience of CLRSearch professional users to homebuyers who desire their expertise. The newly launched Blog posts filter into five categories, including: Real Estate Market, Real Estate Spotlight, The Savvy Homebuyer, Technology and Social Media and Top 10 List. The posts range from discussing website features to covering existing-home sales and featured properties.

CLRSearch’s second Blog, the Real Estate Industry Blog, is meant to more specifically meet the needs of real estate professionals. This Blog will continue to emphasize the tremendous changes to online real estate search and the real estate market in general, allowing a place for real estate professionals to interact with one another.

In addition to blogging, the company supports two Twitter pages (CLRSearch and clrsearchblog) and a CLRSearch Facebook page to help better engage with its community of users. The company’s newly designed press room also utilizes social buttons, to help further integrate and open up to the social web.

These social media initiatives have fundamentally changed the way the company will communicate with users in the future. Personal referrals are important in the real estate industry, and CLRSearch will help provide professionals the place to build their online social media presence.

“In the past three years, the real estate industry has gone through some of the most dramatic changes in history. The economic changes are obvious. The changes in technology are far more nuanced but just as dramatic. Vertical Search Engines for real estate dominate the Internet, and tools that few Realtors had even heard of are now must have marketing components, these include; Facebook, Google Maps, Google Street View, Twitter, blogs and many more,” John Verdi, President of CLR Choice, Inc. said.

About CLRSearch
CLRSearch is a Real Estate Search Engine that provides a data rich environment to explore listings, foreclosures, school information, community demographics and other data relevant to one of the most important decisions of your life, buying a home.

CLRSearch provides a space to search a vast amount of listings in a particular area, identify key demographics and review the strength of the schools without having to cross any lead-generating roadblocks. Each homebuyer can create their own perfect virtual property and be alerted when similar properties become available.

CLRSearch listing feeds are imported daily to ensure the most up-to-date information possible. The demographic and lifestyle data is updated yearly and provided by some of the top sources available. In addition, CLRSearch now offers a self-service Local Expert Advertising Platform that provides agents and brokers with a thrifty way to take advantage of their hyper-local ad market.


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Stephanie M. Scott
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