Telecom Trumps Transportation on Facebook, says Unmetric

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Unmetric’s Social Media Benchmarking application observes that the average Telecom Facebook Fan Page grew almost thrice as fast as the average Airline page, in August 2011.

Unmetric - The Social Media Bechmarking Company provides Competitive Social Media Intellligence & Benchmarking

Unmetric - The Social Media Bechmarking Company

most brands are flying blind on social media

With an average of 11% growth in August alone, Telecom brands seem to be soaring high above their Airline counterparts who saw a 4% growth in the same period. However, averages tell only part of the story. There were huge variances amongst the brands observed. For example, some Asian telecom brands like Tata Docomo saw growth as high as 30% in a single month - in sharp contrast to well known telecom companies whose growth was around 3%. Airlines also saw similar outliers with AIr Canada seeing 10% growth while established and large Facebook brands like Southwest enjoying a more modest growth rate of 1%.

These, and other interesting data were provided by Unmetric, the Social Media Benchmarking and Competitive Intelligence Company based on its growing database of the social media analytics of over a thousand brands across the world. Unmetric also captures other interesting data on brands’ points of presence on Facebook and Twitter - from fan and follower growth and profiles to engagement metrics and response parameters.

Essentially, the company observes that most brands are flying blind on social media and that the absence of relative benchmarks so far has proved a detriment to big brands who are used to competitive benchmarking and intelligence on other media.

Currently in beta, Unmetric is currently being evaluated by marquee brands from Fortune 100 companies. At this time, Unmetric provides data on Facebook and Twitter, and includes sector specific benchmarks for various sectors. The web application also has a unique content intelligence module that uses an optimal mix of intelligent algorithms and a team of human analysts to dissect the content strategies of brands on Facebook.

More information is available at http://www.unmetric.com

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Lakshmanan Narayan
Unmetric
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