Social Media Marketing Class Helps Marketers and Business Owners Keep Up With Changes

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Social Media Marketing is an important piece of the overall marketing mix. Colleen Wright of Search Engine Academy Northwest offers a hands-on six-hour class in Portland, Oregon on November 3rd from 9:30 to 4:30 that helps marketers and business owners create a social media marketing plan and implement social media marketing strategies and tactics based on the goals of their business.

Colleen Wright, Internet Marketing Strategist and Instructor

Colleen Wright, Internet Marketing Strategist and Instructor

Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.

Social Media has a fast-paced, changing landscape and it is difficult to keep up with all of the changes that happen within the social media platforms. That is why Search Engine Academy Northwest has developed the six-hour social media marketing class, “Leveraging Linked In, Facebook and Twitter.”

Leveraging Linked In, Facebook and Twitter begins with a basic overview of the Social Media Landscape and immediately dives into a variety of tools, strategies and tactics that can help decrease the overwhelm sometimes felt by marketers and business owners when developing and implementing a social media marketing plan.

Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.

Topics included in this six-hour social media marketing class include:

  • Understanding what social media is and how it can help grow your business
  • Developing Goals and Strategies for your Social Media Campaign
  • Working hands on with the big three platforms: Linked In, Facebook and Twitter

In Facebook students will:

  • Maximize a Page for their Business
  • Look at the Pros and Cons of Facebook Ads
  • Learn how to set up an RSS Feed from your Blog to Facebook
  • Add a Twitter Feed

The Linked In section covers:

  • Customizing your Profile
  • Adding Twitter to your Profile
  • Managing and Requesting Recommendations
  • Developing a Linked In Group, is it the right strategy for your business?
  • Adding a company page for your business
  • Reviewing Apps that can be implemented strategically
  • Determining if DirectAds make sense for your company

And then students will learn about Twitter by:

  • Becoming familiar with the Twitter Interface
  • Understanding the Lingo
  • Customizing their page
  • And reviewing must have tools

Leveraging Linked In, Facebook and Twitter will be held November 3rd from 9:30 to 4:30 in Portland Oregon at the Ambridge Event Center which is centrally located in the Lloyd District. To register for this class please go to http://www.seotrainingnw.com/social-media-class-portland-oregon.

About the Instructor

Colleen Wright helps companies improve their online sales performance by taking her 20 years of marketing knowledge and implementing strategies and tactics that improve sales and leads. In addition to helping clients improve their sales messaging and lead generation, she is an expert at driving traffic to websites through Pay per Click advertising, Search Engine Optimization, Local Search and Social Media Marketing. Colleen also teaches these skills through Search Engine Academy Northwest where business owners and marketing / PR professionals learn hands on how to market businesses online.

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