Real Magnet Introduces Share With Your Network (SWYN) - Integrating Email Marketing and Social Networking

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In this new era of customer engagement, two mediums are top-of-mind with every marketer: email marketing and social networking. Real Magnet announces the combination of the two in its new Share With Your Network (SWYN) feature. SWYN enables message recipients to post your content to their profiles on various social sites, multiplying the exposure of your organization and its messages across more than 50 social networks, including Facebook, LinkedIn and Twitter. And because MagnetMail can track this activity, you gain keen insight into how your recipients use social networking and who are your organization's key evangelists.

And because it integrates seamlessly with marketers' existing email composition process, SWYN and MagnetMail make it simple to benefit from the power of social.

Real Magnet introduces Share With Your Network (SWYN), allowing MagnetMail users to easily integrate social networking and email marketing by allowing subscribers to instantly post email messages onto Facebook, Twitter, LinkedIn and 49 other social sites.

"SWYN allows email marketers to amplify the reach of their messages by harnessing their subscribers as word-of-mouth advocates," Real Magnet CEO Tom Pines said. "Each time an email message is shared on Facebook, Twitter or LinkedIn, it can reach dozens or even hundreds of additional readers - for every single person who shares. It's like forward-to-a-friend, but exponentially more powerful."

Like all Real Magnet products, SWYN is supported by a full range of metrics. Marketers learn not only who is posting content from email messages but also the incremental views and clicks generated by the shared content, in aggregate and broken down by social site. The data is displayed in chart and graph form and allows users to drill down to the individual email recipient level.

Having this level of data granularity allows Real Magnet's SWYN users to know more about their email recipients and how engaged they are with the organization, as well as which content resonates the most with subscribers.

"We're in an environment where incremental gains have a big impact on the bottom line, so expanding a message's audience by any amount can generate a powerful ROI," Pines said. "And because it integrates seamlessly with marketers' existing email composition process, SWYN and MagnetMail make it simple to benefit from the power of social."

Real Magnet's SWYN is available exclusively to MagnetMail users at no extra cost. To request a demo of SWYN and the full MagnetMail suite, go to or call 301-652-4025.

Real Magnet LLC is the developer of MagnetMail, a comprehensive email marketing application that includes integrated social, mobile, RSS, and fax distribution, as well as event registration and management and surveys modules. More than 1,000 organizations use MagnetMail to communicate with customers and prospects. Founded in 2000, Real Magnet is based in Bethesda, MD.

Dana Marsh
Director, Marketing
Real Magnet
301-652-4025 x132


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Dana Marsh
Real Magnet
301-652-4025 ext. 132
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