Customized Social Network Sites Let the True Networkers Do Their Networking

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SocialGO looks at how users can make their own social network, customised in a way that lets it stand out as an innovative and unique networking site.

In the creative world, you need to network to get ahead. And to network you need to get invited to important industry gatherings or simply know the right people. But who are these right people are how are you supposed to meet them?

That’s why groups like C47 are creating their own social networking sites where actors, directors and crewmembers can connect with each other and share ideas and contacts. Instead of using already existing sites like Facebook, C47 believed by building their own site, they could focus on gathering members interested in the same objective and steer conversations and communications toward creative energies.

Many industries, not just creative ones, are making custom sites with the help of companies like SocialGO. Groups in the technology, medicine, education and nonprofit sectors are reaching out to others in their fields (or in the case of nonprofits, those who can help them further their cause in their specific fields) by creating sites with features that make the most sense to their needs. SocialGO offers dozens of widgets that groups can add to their sites, like video conferencing, event calendars and chatting, making communication easy and effortless.

By getting to make the online community they want, these true “networking” groups are already seeing great results. In the first three months since launching, C47 is already the largest social networking for creative professionals in the South. Another group, PCOS Inner Circle, has created a web forum for those who suffer from Polycystic Ovarian Syndrome, and has been a vital resource for women sufferers around the world. Even the Big Lottery Fund was able to solicit an outstanding number of responses for its Big Chat site, where taxpayers could voice their opinion on how lottery funds should be spent.

Surely, in a world where “face time” is getting harder and harder to come by, networking types will have no choice but to build their own social networking sites — then the faces will come to them.


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