vyrl mkt Files Patent for Social Behavioral Targeting Based on Influence in a Social Network : Patent application from vyrl mkt breaks new ground in the area consumer classification and the targeting of promotional information

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vyrl mkt, Inc., a new channel for social network promotions and marketing, is pleased to announce the filing of a new patent application on June 19, 2008, another addition to the portfolio of patents held by vyrl mkt (http://www.vyrlmkt.com). Entitled “Social Behavioral Targeting Based on Influence in a Social Network,” the patent application breaks new ground in the area consumer classification and the targeting of promotional information.

We are pleased with our development efforts on this patent, which describes technology that benefits consumers and companies alike

"We are pleased with our development efforts on this patent, which describes technology that benefits consumers and companies alike," stated Harry Soza, CEO of vyrl mkt. "Harnessing the talent and skills of our technology staff and our intellectual property advisors has paid significant dividends, as evidenced by this latest patent application."

Social networks focus on building online communities of people who share interests and activities, or who are interested in discovering the interests and activities of others. Most social network services are web-based and provide a variety of ways for users to interact, such as e-mail, event coordination, posting of photographs, and instant messaging services. The core services of most social networks are mechanisms that enable staying in touch with family and friends, directories of members who share common interests, and recommender systems linked to trust.

About vyrl mkt, Inc.

vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities ("vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of the rapidly-growing internet social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com.

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Tilton Little
vyrl mkt
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