New iPhone App "Scandit" Makes Comparison Shopping Social and Integrates Superior Barcode Scanner -- Free Download Available Now for Holiday Shopping

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Scandit is a free social shopping application that empowers consumers to shop smarter and share their shopping experiences with their friends via Facebook®, Twitter and e-mail.

Shop, share and compare with the Scandit app.

Shop, share and compare products with the Scandit iPhone app.

So we set out to create the world’s most advanced comparison shopping app: one that makes barcode scanning more convenient, offers great product data and makes it easy to share product-related information with friends.

Launching today in the iPhone App Store, Scandit is a free social shopping application that empowers consumers to shop smarter and share their shopping experiences with their friends via Facebook®, Twitter and e-mail. With its next-generation barcode scanner, seamless social network integration and comprehensive product data, Scandit lets consumers easily scan product barcodes, compare prices, read reviews and solicit feedback from their friends.

Scandit not only scans faster and more accurately than competing technologies, it also successfully scans barcodes that are sideways, upside-down, curved, and even those that are scratched or blurry. This technical advantage--along with social shopping features and extensive product data--sets Scandit apart from similar mobile applications.

"The idea for Scandit arose out of personal dissatisfaction with existing barcode scanning apps," says Samuel Mueller, CEO and cofounder of Mirasense, the Swiss company behind Scandit. "So we set out to create the world's most advanced comparison shopping app: one that makes barcode scanning more convenient, offers great product data and makes it easy to share product-related information with friends. Today we're launching Scandit for the iPhone in the US and our goal is to empower consumers across the globe by making it available on all mobile platforms in the future."

"On mobile phones, image-based barcode recognition is challenging because of blur, distortion and inexpensive camera components," says Christian Floerkemeier, CTO and cofounder of Mirasense. "Our team of computer science PhDs managed to solve these issues and develop a barcode scanner that is very easy for the consumer to use; there's no need to align barcodes precisely or wait for the autofocus--before you know it, you've Scandit."

With the growing availability of smartphones with cameras, touchscreens and affordable data rates, the smartphone market is creating unprecendented opportunities for consumers to research, browse, order, and pay for consumer products right on their mobile device. Considering the market for mobile commerce is expected to grow to over $100 billion by 2015, barcode-based shopping apps will become a natural extension of both online and offline shopping channels.

Scandit currently supports iPhones 3G, 3GS and 4 (iOS 4.0 or higher) and is available for free in the US iPhone App Store. An Android version will be available soon, with versions for Symbian OS and Windows Phone 7 to follow. Download Scandit now for free or learn more on the Scandit website.

Watch Scandit's lightning-fast barcode scanner in action
Follow Scandit on Twitter at http://www.twitter.com/iscandit
Like Scandit on Facebook at http://www.facebook.com/apps/application.php?id=357688617987

About Mirasense
Mirasense AG, based in Zurich, Switzerland, develops and markets technology and mobile applications for interacting with everyday products. The company was founded in 2009 by Robert Adelmann, Christian Floerkemeier, Samuel Mueller and Christof Roduner, former researchers of the Massachusetts Insitute of Technology and ETH Zurich, Europe's leading engineering university. Mirasense is owned by its founders and has won several enterpreneurship competitions.

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Samuel Mueller
Mirasense AG
+1 617 284 6565
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Christian Floerkemeier
Mirasense AG
+1 617 319 8593
Email >
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