The success of our team members in various fields is a crucial component of our organization
SAN JOSE, Calif. (PRWEB) September 16, 2008
Market, Mission and Scope
The geometric growth of social networking communities like Facebook has unlocked unlimited opportunities for new marketing campaigns, and vyrl mkt will use the fundamental technology of these social networks to implement hyper-targeted and money-saving promotions that can be fast-forwarded on an electronic word-of-mouth basis among peers. This creates a unique marketing channel for delivering relevant promotions to the hundreds of millions of users of social networks, placing vyrl mkt at the forefront of a new generation of consumer promotion and communication.
"Our mission is to deliver compelling deals that become the 'topic of dialogue' between friends," says Harry Soza, CEO of vyrl mkt. "Not only will we bring a customer directly to the advertiser via Internet-powered word-of-mouth, but we will also be able to maintain an unprecedented relationship for supplier companies with consumers, one that they have been trying to establish for years, especially with consumers in the 18-28 age range."
Social networking is currently an activity that approximately 40% of US adult Internet users and 70% of online teen users engage in every month, and the numbers continue to grow. It is projected that by 2011, one-half of online adults and 84% of online teens in the US will use social networks.
Technology and Management
vyrl mkt's targeting and communication technology ("vyrlmatch") will not only utilize the profiles that build a social networking community, but also enhance the consumer information with other social network resources to maximize the effectiveness of promotions. Companies will now be able to discover what influences are driving the discussions in these communities and will be able to characterize audiences for specific product promotions with unprecedented effectiveness.
vyrl mkt's executive team and board of directors are comprised of experienced industry professionals with demonstrated leadership in technology innovation. The senior team and board members have all managed the growth of major companies from the startup phase. "The success of our team members in various fields is a crucial component of our organization," says Soza. "All of our talents have been brought together to develop a distinct platform solution for this new frontier, a platform that will fast-forward marketing and promotional messages in unprecedented ways."
About vyrl mkt, Inc.
vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities ("vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of the rapidly-growing internet social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com.