Social Media Monopolies Could Crumble as Specialized Social Network Sites Multiply

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While several names have taken the lead in social networking, a wave of specialized social networking sites by custom build solutions such as SocialGO have become popular in recent months.

Before there was Facebook, there was MySpace. Before that, there was LinkedIn and long-forgotten Friendster — a few of the more popular pioneers that took online socializing out of chat rooms and slowly redefined the word “network”.

But now, a dozen years later, the idea of one dominant, all-powerful social website seems dated. And, if nothing else, quite inefficient. As popular as Facebook remains with people, and while surely something bigger and more advanced will seize its crown in the near future, people don’t need to turn to a single site to “socialize” anymore. Many are finding that joining, and even creating, a social website of their own, based on their specific interests and needs, is much more rewarding than logging on to one of these generalized sites and checking the updates of hundreds of acquaintances that they no longer share anything in common with.

Instead, groups are building customized social networking sites with the help of platform makers like SocialGO. From no cost at all to $149 a month for the “concierge” plan, SocialGO offers user-friendly services and templates for anyone — no web design degree needed — to create their own social site.

Groups all over the world and of all purposes — fan clubs, professional associations, political campaigns, charities, hobbyists and online congregations—have found that making their own site was fast and easy thanks in part to SocialGO’s point-and-click social website template model. The social network maker has more than 50 templates and add-on features like video chatting, event calendars and music streaming to choose from. Membership can be exclusive or open, and privacy settings are decided on by the group and its administrators, not by SocialGO.

By liberating people from social media monopolies and letting them form their own networks, SocialGO is helping the online social world to diversify. Learn more about creating the community you want at

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