'I'm A PC' Campaign Goes Viral with Brickfish® : New Online Program Continues Celebration of Individuality and Creativity from Microsoft Campaign

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Brickfish, the social media advertising network, and Microsoft have teamed up to add additional social media elements to its ‘I’m A PC’ campaign. Located at http://www.brickfish.com/microsoft, this program is an extension of the Microsoft Windows "Life Without Walls" campaign and invites people to submit photos or videos that express their individuality – and showcase how each person “is a PC” through photography, video, animation or other creative elements.

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By integrating this social media element into the overall campaign, Microsoft has the opportunity to engage with the Windows community in an active and personal way. We are looking forward to seeing how consumers interpret the 'I'm A PC' campaign through their own creative entries.

"'I'm a PC' is about celebrating the individuality within the global Windows community and the pride we all have in our own unique passions – and how technology can help us further these interests," said Marty Collins, Microsoft group marketing manager for Windows. "We look forward to continuing this conversation with consumers through this viral effort that Brickfish has developed."

This viral campaign will also have prizes for eligible entries. One grand prize winner will receive his or her choice of an Alienware M17 fully loaded laptop or a HP TouchSmart tx2 Notebook fully loaded, an Xbox 360 console and a $250 gift card to Xbox.com. Prizes will also be awarded for the most creative photo, the most creative video and for the entry that generates the most buzz online. The most creative photo and video winners will be selected from the top 500 highest scoring entries in each category and will win an HP Pavilion dv7t laptop with a TV tuner and a $250 gift card to Xbox.com. The entry that generates the most buzz online, selected from the 500 most viral entries, will win an HP Pavilion dv7t laptop with a TV tuner and a $250 gift card to Xbox.com.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

"We are thrilled to work with Microsoft on expanding their 'I'm A PC' campaign," said Nichole Goodyear, president/CEO and co-founder of Brickfish. "By integrating this social media element into the overall campaign, Microsoft has the opportunity to engage with the Windows community in an active and personal way. We are looking forward to seeing how consumers interpret the 'I'm A PC' campaign through their own creative entries."

The 'I'm A PC' campaign ends January 10. For complete details, visit http://www.brickfish.com/Microsoft. For more information about Brickfish, visit http://www.brickfish.com/company.

About Brickfish®

Brickfish®, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched more than 250 successful campaigns for some of the world's premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face®, Intuit, Qualcomm, and more.

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Becky Carroll
Brickfish
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