Sun Microsystems Discusses Social Media Engagement Across the Web : Social Media Expert Matthew Knell to Showcase the Integration of Brand Marketing and Social Media on Sun's "Socially Speaking" on BlogTalkRadio

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This week's Socially Speaking, Sun's Internet Radio show focused on the latest in social media, will feature Matthew Knell, Senior Manager for Social Media Product Development at MTV Networks. Matthew, a leader in implementing social media amongst leading brands including JetBlue and, has spent over 10 years in various media and technology roles and is a leading innovator in the social media space.

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The Network is the Computer

Topics of discussion will include an overview of incorporating social media into the marketing mix and best practices for social media project management in the corporate landscape.


9:00-10:00 a.m. PST, Thursday, September 25, 2008


People can listen live to the show at 9:00 a.m. Pacific Time by visiting or by dialing (347) 677-1671.

Podcasts will be posted here after every show:

About Matthew Knell: With more than 10 years of experience in all Internet-savvy companies, Matthew Knell has lived through boom, bust, renaissance and everything in between. At The Mining Company, later, he was part of the team who helped to build the most trafficked NY-based Internet property in the world, and helped to pioneer the idea of context-specific advertising with Sprinks. At JetBlue Airways, he led the team who managed the day-to-day marketing of a $2.5 billion website and led the site through a successful redesign in September 2006. Bitten by the social media bug after JetBlue's winter operational issues, he was part of the team who decided to have CEO David Neeleman apologize to millions on YouTube - an example of crisis communication still lauded to this day. He helped to create JetBlue's Twitter presence in 2006, another stellar example of how brand marketing and social media can mix. Currently, Matt works on the team developing the Flux social media platform for MTV Networks and Viacom brands. Additional information about Matt can be found on his blog

About Socially Speaking:"Socially Speaking" ( from Sun Internet Radio is designed to provide a forum for Sun to engage leading commentators and influencers in discussions around the key trends, tools and technologies that impact the social media space today. Socially Speaking is hosted by Russ Castronovo. More information on Sun Blog Talk Radio can be found on Russ' blog here:

About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at

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