Scripps and Vitrue Announce Strategic Partnership

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Vitrue’s Social Media Software Helps Scripps’ TV Station Sales Teams Sell a Comprehensive Facebook Solution .

Vitrue, the leading provider of social media publishing software, today announced a strategic partnership with the 10 television stations owned by The E.W. Scripps Company. As part of the new relationship, Vitrue Publisher—part of the industry-leading Vitrue Social Relationship Management (SRM) Platform—will be integrated into Scripps’ client offerings.

The partnership augments Scripps’ robust multi-platform media package with a powerful, local social media Facebook solution that will help the stations’ advertisers reach and engage current and potential customers. With Vitrue Publisher, Scripps’ advertisers have the ability to instantly launch a dynamic Facebook presence that supports the marketing messages that are running across other media platforms.

“Local merchants have a large and growing need for social tools, and we can now offer our clients and prospects a best-in-class social media solution that enhances the media they already are running to create an effective social-media presence,” said Adam Symson, vice president, interactive, of Scripps Media, Inc. “Vitrue’s software allows our clients to get up and running on Facebook almost instantly, delivering them the tools and solutions to create an engaging, 24/7 Facebook experience that will help them meet their sales goals.”

According to a recent Econsultancy survey, more than 66% of marketers plan to increase their social media budgets, and Vitrue will help Scripps tap into that growth in ways that will benefit the stations and their advertisers.

“Social media is now a mainstream and a powerful medium that marketers of all sizes—from small local businesses to Fortune 500 companies—should be using to communicate and engage their fans,” said Reggie Bradford, CEO of Vitrue. “And we know that at a local level, social is a tremendous word-of-mouth and peer recommendation tool for small businesses to reach and engage customers. Adding our solution to Scripps’ already impressive media offerings will give local businesses a keen advantage.”

Several recent studies show that an average Facebook user has more than 50% of their friends in the same metropolitan area. And a recent Nielsen study shows 90% of consumers buy products from a peer or friend recommendation. These two separate but connected sets of data illustrate the power of social media for local businesses to drive and influence purchases throughout the local sphere of influence.

Scripps Television Station Group includes six ABC-affiliated stations, three NBC affiliates and one independent, with locations in Detroit, Cleveland, Cincinnati, Phoenix, Tampa, Baltimore, Kansas City, Missouri., West Palm Beach, Tulsa, and Lawrence, Kansas.

Vitrue’s SRM software is a self-serve interface that provides brands and agencies an instant, turnkey solution to message, manage and engage their social communications on Facebook, Twitter and other social networks. Getting customers onboard takes under 15 minutes.

About Vitrue: Vitrue is the leading provider of social media publishing software, offering software-as-a-service (SaaS) tool to help businesses harness the marketing potential of social media. Anchored by its industry-leading Vitrue Social Relationship Management (SRM) Platform, Vitrue works with marketers of all sizes, from global brands to local businesses, as well as agencies, to deliver a comprehensive solution to message, manage, measure and maximize interactions across Facebook and Twitter. The Vitrue SRM manages 340 million fans across 2,000 Pages in 40+ countries. For more information, visit


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Erika Brookes
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