Splash Media Acquires Internet Marketing Firm WebDex Media Group

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Asset purchase agreement of 10-year-old marketing firm adds suite of services and over 50 clients to strategic video pioneer’s portfolio

Splash Media LP acquires WebDex Media Group.

"The acquisition of WebDex Media Group allows Splash Media to provide our customers with a comprehensive end-to-end Internet marketing solution,” said Chris Kraft, Principal and Founder, Splash Media, LP.

Splash Media LP today announced it has acquired WebDex Media Group, a 10-year-old privately-held company based in Dallas, Texas, whose services include outsourced performance-based Internet marketing solutions to small and medium sized businesses.

Splash Media LP will quickly integrate the strategic portfolio capabilities and related assets of WebDex Media Group. This includes sales, operations, fulfillment, methods/tools, and client management practices into its Internet and social media marketing division. Financial terms of the deal have not been disclosed.

“Social media marketing is becoming a vital component to almost every small and medium sized business and a foundational element of their marketing toolkits. Our current customers have been asking for a turn-key social media and Internet marketing solution. The acquisition of WebDex Media Group allows Splash Media to provide our customers with a comprehensive end-to-end Internet marketing solution,” said Chris Kraft, Principal and Founder, Splash Media, LP. Kraft added, “Integrating WebDex solutions and methodology into our industry-leading family of digital video and online marketing products represents a best-of-class solution for our customers.”

As today’s marketing landscape becomes increasingly more complex to navigate and difficult to stay on top of current trends, it is also becoming more and more labor intensive, forcing organizations to seek trusted resources to provide expertise to fill enormous gaps that exist in a company’s marketing programs. The industry-leading WebDex solutions use proprietary processes and techniques to effectively manage its clients inbound marketing on the web among other services. WebDex Media Group helps organizations assess their page rank across various search engines and provides strategy and managed solutions to substantially and effectively increase their organic and paid search rankings.

WebDex Media Group’s services are offered as part of Splash Media’s core suite of Internet marketing solutions and products. The combined offering provides an end-to-end outsourced Internet marketing solution for organizations concerned about effectively promoting themselves on the Web and via social media platforms. The WebDex offerings also allow Splash Media to provide state-of-the-art capabilities across the entire Internet marketing ecosystem.

Paul Slack, CEO, WebDex Media Group said, “By combining our market tested and proven Internet marketing processes and systems with Splash Media’s award winning strategic video, social video and Internet video marketing solutions, we are able to offer customers one of the most robust turn-key Internet and social media marketing solutions in the entire industry. From the beginning of our discussions, I felt like a marriage between the two company’s offerings was greater than the collective sum of the parts. I believe this merger really is one of the situations where one plus one equals a thousand.”

This acquisition reinforces Splash Media’s financial and organizational commitment to deliver the social media marketing and Internet marketing offerings its customers have been asking for.

Splash Media will now provide its customers with end-to-end and fully managed marketing solutions that span multiple disciplines including social media marketing (SMM), social media optimization (SMO), search engine optimization (SEO), search engine marketing (SEM), strategic video, and website architecture optimization services.

About WebDex Media Group:
WebDex, http://www.webdexmedia.com based in Dallas, TX, was founded in 2000 and is a leading provider of Internet marketing services including e-commerce consulting, search engine marketing, social media marketing, online lead generation, and e-mail marketing. WebDex is recognized for their online lead generation capabilities and has helped hundreds of B2B and B2C companies connect to real customers via the Internet. WebDex Media has provided results oriented marketing solutions for EDS, Microsoft, Tupperware, Zale’s, GE Medical Systems, and Isuzu Trucks, and over 200 others.

About Splash Media
Splash Media L.P., http://www.splashmedia.com based in Dallas, Texas, is a full service social media marketing, Internet marketing and strategic video solutions company. Splash offers a unique mix of services that include blending interactive digital marketing with Emmy Award winning video production. We believe that media is changing mediums and that the Internet marks a fundamental shift in the way we communicate with brands and each other.

For media inquiries for Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com

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