Sun Microsystems Announces Launch of "Socially Speaking", New Social Media Show on BlogTalkRadio : Inaugural Show from Sun Internet Radio to Feature Social Media Expert Shel Holtz Discussing Corporate Digital Communications and Social Media Best Practices

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Sun Microsystems today announced the launch of a new BlogTalkRadio show focused on social media. “Socially Speaking” (http://www.blogtalkradio.com/stations/sunradio/sociallyspeaking) from Sun Internet Radio is designed to provide a forum for Sun to engage leading commentators and influencers in discussions around the key trends, tools and technologies that impact the social media space today.

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BlogTalkRadio is another great mechanism through which we can reach Sun stakeholders and Socially Speaking will allow Sun to engage a broad range of listeners in an interactive discussion of the latest trends and developments in the social media space.

The show's first broadcast will air on Thursday, September 4th at 3:00p.m. Pacific Time and will feature Shel Holtz as the inaugural guest. Holtz, a leading commentator with nearly 30 years of organizational communications experience, will discuss how businesses are continuing to embrace new ways of digital communication and some of the key social media trends that organizations are witnessing today.

"Sun was one of the first companies to truly embrace social media and recognize its value as a vital channel with which to communicate with key audiences," said Russ Castronovo, Director of Communications for Sun Microsystems. "BlogTalkRadio is another great mechanism through which we can reach Sun stakeholders and Socially Speaking will allow Sun to engage a broad range of listeners in an interactive discussion of the latest trends and developments in the social media space."

The launch of Socially Speaking follows the success of Sun's BlogTalkRadio Channel that has attracted thousands of listeners to shows based around innovation, free software and industry news. Sun Internet Radio's live shows, Innovation Insider and Socially Speaking, allow listeners to call in, ask questions and participate in the discussions with leading industry authorities.

People can listen live to the show at 3:00p.m Pacific Time this Thursday by visiting http://www.blogtalkradio.com/stations/sunradio/sociallyspeaking or by dialing (347) 677-1671.

Podcasts will be posted here after every show: http://www.blogtalkradio.com/stations/sunradio/featured.aspx

About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.

Sun, Sun Microsystems, the Sun logo, Java, Solaris, OpenSolaris, and the Network is the Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

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