Social media is about communication and having an authentic and genuine voice. That is something that is very difficult to outsource.
West Chester, PA (Vocus) July 30, 2010
Cindy Speaker has been called the secret weapon of some of the top plaintiff law firms in the country. She is the owner of Speaker Media and Marketing, LLC and has been coaching and consulting for trial attorneys over the last 15 years. Next week Speaker and her team open registration for a new training program that will be geared not only to attorneys and other professionals, but also to small business owners in general.
Speaker and her team are about to launch their “Turn-Key Social Media Management Program for Small Business” on a limited basis, and they couldn’t be more excited. The plan is to offer it on a trial run at a discounted rate to a small number of business owners before a larger roll out in the fall.
According to Speaker, “Social media is a very misunderstood buzz word right now. Most business owners realize they must at least have a Facebook page but beyond that, very few have any idea what to do, how to do it, how much they need to spend or what results to expect.”
Speaker says last week she had 3 small business owners from various industries work with her team to launch social media campaigns. She said she found it particularly rewarding to work with a local nonprofit group because their story is so compelling. The campaign has been running less than a week and already the group has over one thousand friends on their YouTube channel -- http://www.OperationWellWorthIt.com as well as a rapidly growing Facebook page -- http://www.facebook.com/OperationWellWorthIt . And the woman that is featured in the video has already been asked to speak to several groups and tell her story.
Speaker says social media is not rocket science. It is a blending of social interactions, technology, content creation, and strategic content distribution which all takes place on the web. Best of all, a turnkey social media program can be put together and managed on a modest start up budget if you choose the right tools and learn how to use them.
Speaker’s company plans to help other small business owners do just that. “I am a firm believer of investing in professional development. I take courses all the time to continue my learning and hopefully stay on the cutting edge of emerging technology and strategies,” says Speaker. “The turn key social media management system that we have masterminded is a collaboration of ideas and strategies.“ Speaker went on to say, “to be honest with you, I can’t say that anything in the course is original. Instead it includes the best practices, tips, strategies and tools that I have learned in my studies and adopted and modified to fit small businesses. It works for my business, but it will also work for other small businesses such as non-profits, restaurants, hotels, real estate agents, financial planners, chiropractors, lawyers, independent filmmakers, musicians, even celebrities." One of Speaker’s mentor’s coaches Ms. Paula Abdul and has helped develop her social media presence. “I think celebrities could greatly benefit from understanding how to best develop and grow their personal brand in the social media space. They are certainly getting talked about, they might as well join the conversation and help shape it,” stated Speaker.
According to Speaker, there are a lot of social media providers right now that will mastermind and implement your entire social media program for you, but the price tag is not inexpensive. Speaker contends that there are significant advantages to having an in-house program as opposed to opting for management by a third party vendor. “Social media is about communication and having an authentic and genuine voice. That is something that is very difficult to outsource.”
In addition to teaching business owners and managers to build effective in-house social media programs, Speaker’s company does develop and manage these systems for a select number of clients that still prefer to outsource their social media management.
Speaker Media and Marketing, LLC provides marketing and media services to law firms and small businesses throughout the US. The company founder, Cindy Speaker, is a frequent presenter at legal marketing conferences. She is also the author of ''Power Marketing for Attorneys'' and the CEO of StateLawTV -- an internet TV network. For more information about the “Turn-Key Social Media Program for Small Business,” visit http://www.cindyspeaker.com .