Global Social Network Advertising Market to Reach US$14.8 Billion by 2017, According to a New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global report on the Social Network Advertising markets. The global market for social network advertising is projected to reach US$14.8 billion by the year 2017, as global businesses increasingly opt to advertise on social media networks in order to save costs, venture into new markets, and improve bottom line that holds significance in an increasingly connected and global environment. Advertising on social networks is also gaining in view of the rising popularity of Facebook and other similar personal networking sites.

Social Network Advertising: A Global Strategic Business Report

Follow us on LinkedIn - Social ads are increasingly assuming mainstream status, as brands focus on devising newer ways to engage user attention. While traditional advertisers focus on targeting users with contextual ads wherein ads are served on the basis of content, in social advertising factors such as peer and social influences as well as recommendations are taken into consideration for targeting users. Rapid increase in social media activities in the recent years has driven advertisers to take up social ads. The economic downturn and subsequent loss of jobs proved to be favorable factors for the social network ads market, globally, as more and more people chose to spend time on the Internet. Since the economic crisis, various forms of online entertainment including Internet games and online gambling have registered significant growth in user traffic, with similar trends evident in various social networking sites such as Facebook, discussion forums and blogs. The virtually ‘free’ characteristic of majority of the online services is a factor favoring the growth. Social media networks offered a platform for jobseekers to form networks and seek potential jobs.

The United States and Europe dominate the social network advertising market, as stated by the new market research report on Social Network Advertising. While advertising expenditure on social networks is likely to increase rapidly in the US, spending levels are likely to grow at a faster rate in the non-US markets owing to the growing popularity of Facebook and improved monetization in various developing regions. Even in countries such as China, Japan and Russia where Facebook is yet to make an impact, the markets are likely to grow in terms of both usage as well as advertising expenditure fostered by the rising popularity of indigenous social networks. Favorable prospects are also attributed to the growing market for mobile advertising, as mobile is the prominent means of accessing social networks in countries such as China and Japan. The growing sophistication of mobile advertising is also expected to fuel investments into social networks.

Facebook commands strong presence in the social network advertising market as well as online advertising segments. A major proportion of Facebook’s ad revenues are attributed to small and mid-sized businesses that use the company’s self-serve ad system. Facebook focuses on providing a platform for users to exchange personalized social information with peers, friends, and institutions, among others. Despite the robust growth of Facebook, in terms of user base and revenues, the revenue per user is extremely small when compared to some of the leaders in the technology sphere.

The United Kingdom is the leading social network advertising market in Europe owing to the growing popularity of such sites as a medium of communication. The enormous potential of social media networks is evident by the fact that about one-third of all Internet users in the UK spend time on sites such as MySpace, Bebo, and Facebook. Continuous rise in the broadband penetration and increased availability of faster speed Internet connectivity is fostering the growth and usage of social media networks.

Major social networking sites and social network advertising companies profiled in the report include Adknowledge Inc., Clearspring Technologies Inc., Cyworld, DoubleClick, Facebook Inc., LifeStreet Media, LinkedIn Corporation, MySpace Inc., Orkut, Right Media LLC, RockYou Inc., SplashCast Corporation, and Twitter Inc.

The research report titled “Social Network Advertising: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website