InfoTrends Releases 2010 Social Networks and Photo Sharing Survey Results

Share Article

Market Education a Must in Accessing Social Networking Photo Opportunities

News Image
There’s a growing opportunity for social networks that can offer high-resolution photo storage or partner with other companies that do. Things will be even more interesting now that Facebook has announced that it will be storing higher resolution photos.

InfoTrends has just released the results of its "2010 Social Networks and Photo Sharing Survey." The survey revealed that the user population of social networking sites is still expanding, as both awareness and use were up over last year’s survey. Over 60% of respondents that had heard of social networking sites identified themselves as regular users of at least one of those sites. This is interesting news for the photo industry, as these sites are full of photo-active consumers. Nearly three quarters of social networkers reported sharing photos other than their profile picture on these sites, and users of these sites reported taking a significantly higher number of photos than the general population.

Many of these consumers are still not aware of the problem that most social networks downsize photos during the uploading process. The size at which the photos are stored is insufficient for producing good quality prints except in very small sizes, and these consumers would likely be disappointed if they tried to recover their original photos and they were not backed up elsewhere.

Interest in ordering printed photos as well as photo merchandise from photos on these sites were both up this year, although the low resolution at which these photos are stored limits the available output options. Alan Bullock, an Associate Director at InfoTrends, commented, “There seems to be a growing opportunity for social networks that can offer high-resolution photo storage or partner with other companies that do, and things will get even more interesting now that Facebook has announced that it will begin storing higher resolution photos. Educating consumers on the facts around the quality of the photos stored on social networking sites will help generate demand for these types of services.”

InfoTrends’ "2010 Social Networks and Photo Sharing Survey," fielded in the early summer of 2010, offers valuable information for operators of social networking sites who wish to gain greater insight into their users’ photo sharing activities; for traditional online photo services that need to understand why users are increasingly turning to social networks for everyday photo sharing; and for vendors of photo prints, gifts, and merchandise that are considering offering their services to social network users.

This report is available for purchase. For more information visit InfoTrends’ online store or contact Robyn Wuori at +1 781 616 2100 ext. 103 or e-mail robyn_wuori(at)infotrends(dot)com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at http://www.infotrends.com .

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to allison_jones(at)infotrends(dot)com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robyn Wuori
InfoTrends
781-616-2100 ext. 103
Email >
Visit website