Baynote Partners with Lithium Technologies to Enhance Relevancy in Online Social Applications

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Integration of Personalization and Social CRM Allow Joint Customers to Recommend the Most Valuable Content to Community Members

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Baynote, the leader in real-time personalization solutions for Global 2000 and e-commerce organizations and Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, formally announced today a technology partnership intended to deepen the integration between the two platforms in order to allow the Baynote Collective Intelligence Platform to recommend the most useful content, both on traditional websites as well as within community applications.

Baynote and Lithium provide a sound foundation for a highly energized customer network. The Baynote and Lithium solution combines the implicit behaviors of the majority with the content provided by community experts in order to connect all users with the right content at the right time. Consequently, businesses reduce customer service costs by deflecting expensive calls to community support, increase customer loyalty by providing customers with a highly personalized experience, and enhance the customer network by increasing customer engagement with Social CRM.

Recently Baynote and Lithium co-sponsored a TSIA webcast presenting a customer case study which covered:

  •      How social media trends are creating opportunities for improved enterprise support
  •      How customer is leveraging social CRM, social search, and personalization to maximize engagement with millions of customers
  •      The roadmap for achieving maximum customer service effectiveness with social media

This webcast recording and presentation is available here: http://webcasts.tsia.com/event/pe30e09f8q57m9/baynoteondemand. Baynote’s VP of Customers, Bill Hustad also wrote a blog post titled Collective Intelligence and Social CRM - like Peanut Butter and Chocolate about the partnership and webcast.

About Baynote
Launched in 2006, Baynote's Collective Intelligence Platform™ delivers on-demand recommendation technology and social search. Baynote's SaaS solutions are easy to implement on top of existing infrastructure to increase online revenue, leads, and impressions. Baynote delivers billions of recommendations each month to hundreds of leading enterprise, media and e-commerce companies, including Expedia, Intuit, Motorola, NASA, Symantec, and Urban Outfitters.

About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California.

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Kathleen Wiersch

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