Astute Solutions and Neal Schaeffer to present “Mission Accomplished – When Can You Deem Your Social CRM Strategy Successful?”

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April 12 Webcast to Launch the Social Media for Customer Management Online Summit 2011

This session will address the pressing issues faced by those entrusted with the Social CRM process and social customer experiences.

Astute Solutions (http://www.astutesolutions.com) today announced that it will sponsor and co-present “Mission Accomplished: When Can You Deem Your Social CRM Strategy Successful?”: the first session of the Social Media for Customer Management Summit 2011. The summit, created and delivered by Customer Management IQ, is an online event with sessions spanning over a three week period, beginning April 12 at 2:00 p.m. EST and ending on May 5. The summit is available at no charge to participants.

Neal Schaeffer, President of Windmill Marketing, and author of “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” will lead the webinar and be joined by Lori Angalich, Vice President of Marketing, Astute Solutions. "Mission Accomplished: When Can You Deem Your Social CRM Strategy Successful?” will address the pressing issues faced by those entrusted with the Social CRM process and social customer experiences. Areas of discussion will include:

  •     What metrics should be used to define a successful Social CRM strategy?
  •     When should tangible benefits be realized after implementing an initiative?
  •     What justifications are needed to warrant further investment of dollars and staff into your Social Media Management initiative?

Customer Management IQ’s Social Media for Customer Management Summit is designed for business professionals and leaders interested in readying their Social CRM strategy to maximize ROI and optimize the customer experience. The faculty of industry leaders presenting the sessions in the summit includes social media strategists and thought leaders, customer service executives and legal experts, who will help to provide participants a comprehensive framework for designing or refining a holistic Social CRM strategy.

Those interested in "Mission Accomplished: When Can You Deem Your Social CRM Strategy Successful?” can learn more and attend the event at no charge, compliments of Astute Solutions, by visiting http://www.astutesolutions.com/iqpc-summit-session-one.php visiting

About Astute Solutions
Astute Solutions' customer relationship management, knowledge management and social CRM solutions support the strategies of customer-centric companies around the world. Its award-winning technologies remove the operational barriers to service excellence, enabling consistent, accurate, and complete discovery and service experiences. Through automation, simplified access to information, agent guidance, and end-to-end voice of the customer reporting; organizations establish a framework for exceptional multi-channel service delivery. Across industries, they are equipped to create business value from customer insight, quickly achieving ROI. Companies partner with Astute Solutions to improve enterprise processes, reduce costs, increase sales, and strengthen relationships. They earn the loyalty of empowered customers through differentiated service experiences and market-driven innovations. For more information, visit http://www.astutesolutions.com.

MEDIA CONTACTS:
Astute Solutions
Jennifer Hallowes
jenhal (at) astutesolutions (dot) com
(614) 508-6100
http://www.astutesolutions.com

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