Socialize, Inc. Partners with SimpleGeo to Add Location Functionality for Mobile App Communities

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SimpleGeo’s infrastructure to enhance upcoming features in Socialize’s arsenal

Socialize, Inc.

'After reviewing SimpleGeo’s capabilities in depth and at massive scale, it was clear that its solution was an obvious choice.' — Isaac Mosquera, Chief Technology Officer at Socialize, Inc.

Socialize Inc. today announced the addition of location functionality to its platform of tools that make it easy for developers to add social functionality to iPhone applications. The new location features will be powered by SimpleGeo’s real-time services platform that makes it easy for developers to build location-aware features into their web and mobile applications.

Socialize (http://www.GetSocialize.com) transforms any mobile app with a turn-key social layer, allowing mobile users to share, like and comment on app content. By unleashing the community hiding in an app, app creators increase downloads and improve user engagement. To date, Socialize is already running in over 1,440 apps in the Apple App Store, including apps for AtlanticWire, Racer X and The CATO Institute.

“We had to decide whether to build the geo functionality ourselves or find a partner to handle it,” stated Isaac Mosquera, Socialize’s Chief Technology Officer. “After reviewing SimpleGeo’s capabilities in depth and at massive scale, it was clear that its solution was an obvious choice, allowing us to focus on the areas of the Socialize social layer where we can truly add value to our users.”

Location-based services are a rising trend in the mobile sphere. Foursquare, a popular check-in app, acquires about 1 million new users a month. AppMakr.com, Socialize’s app-building platform, currently nets 1.3 million a month.

“Socialize has done an incredible job of enabling apps in the iOS ecosystem,” said Rob Bailey, SimpleGeo’s Vice President of Business Development. “We’re excited to see the rollout of location features for all of these applications and to help Socialize capitalize on location.”

Socialize, Inc. is the creator of the leading do-it-yourself app creation platform, AppMakr.com. The Socialize social layer offers the first cloud-based service enabling turn-key access of social features in any mobile app. It is available now on iPhone apps made with AppMakr.com. Visit http://www.GetSocialize.com for more information.

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Daniel R. Odio
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