Strategy Bridge Launches Comprehensive Social Media and Communications Plan

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Mark Wilson, CEO, Strategy Bridge International

Our objective is to offer multiple access points to our team of systems engineering experts.

(PRWEB) August 14, 2011

Strategy Bridge International, the leader in Systems Engineering-based strategy development, has launched their social media and communications plan. Premised on a laser-focus to customer satisfaction, the plan will utilize social media to improve communications with current Strategy Bridge clients and raise awareness with potential clients. “Our objective is to offer multiple access points to our team of systems engineering experts. With a legacy of instructor-led training and hands-on consulting, Strategy Bridge has influenced the industry. By offering sample “how to” videos on our site and incorporating our message into blogs, we can expand both the breath and depth of our impact.” commented Mark Wilson, CEO of Strategy Bridge.

An added benefit will be to raise awareness of the systems engineering field in general. “Let’s face it, systems engineers don’t get a lot of press. We recognize that Strategy Bridge has an obligation to raise the public’s awareness about systems engineering. We’ll provide a portal to specific examples of systems engineering successes and the latest in systems engineering research and best practices. We’ll help bridge the gap between knowing and doing, putting our knowledge to practical use,” added Paul AmRhein, Vice President for Business Development.

“We’ll use LinkedIn, Twitter and blogs to explain various systems engineering processes and their relevance.” continued AmRhein. “The value of systems engineering is clear and its use is prevalent, with many daily activities involving systems thinking and systems engineering principles.”

The plan also contains an aggressive exhibit and speaking campaign. “Our exhibit booth has been well-received and the feedback has been very positive. Strategy Bridge staff will be able to explain the value proposition of systems engineering to conference participants.”

About Strategy Bridge

Strategy Bridge International (http://www.strategybridge.com) enables clients to bridge the
gap between strategy development and desired operating results through systems
thinking, systems engineering, decision analysis, and project management. Strategy
Bridge offers facilitated planning workshops and focused consulting to guide strategy and
systems development, project planning, and decision-making. Strategy Bridge master
instructors average over 25 years of practical on-the-job experience running complex
projects and teach a full portfolio of tailored courses designed to improve organizational
performance in systems engineering, project management, and leadership. Strategy Bridge will be attending the 2011 NDIA Systems Engineering Conference in San Diego as well as the 2012 NASA PM Challenge in Orlando.

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