Social media has proven to be a daily fundamental process in our lead generation efforts. We've watched our B2B social media efforts provide significant results since launching our various pages amongs the social media platforms.
Laguna Niguel, CA (Vocus/PRWEB) February 24, 2011
National Lead Service Inc., a solutions oriented provider of online marketing programs to the financial services industries, launched its social media efforts in mid to late 2010. The goal was simple - to communicate more efficiently with its clients and help keep its B2C customers well informed and updated about the various news offers relevant to their current interests.
Twelve months ago National Lead Service was ranked well on the fourth and fifth pages of Google and other search engines for various keywords - aged internet leads, debt lead provider, lead service, aged debt settlement leads, aged refinance leads and internet lead provider.
Social media and keyword optimization tactics have increased our search engine rankings significantly. "We are now on page one of Google or other major search engines for these and many other highly trafficked keyword terms. Several of our keywords are in the #1 spot," said Michael Dukes, managing partner.
Nielsen published stats revealing that "three of the world’s most popular brands online are social media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites." Social media is fun, growing, and if done properly a terrific channel to interact with both consumers and B2B potentials. Our NLS Linkedin has brought many new customers our way just from comments left in forums or discussions that are relevant to our business. We’ve found that many of the social platforms attract various types of users. Midway through the second quarter of last year, NLS decided to reach out into these marketing channels to start developing its brand.
People are searching online and filling out forms, but now they want to feel connected to the companies they are dealing with. They want to socialize, they want to “like” things, and they want to learn about the brand. One way of connecting to our customers has been through the National Lead Service blog. "Our approach has always been to maintain a steady, ethical, logical growth within the lead generation sector. We would be satisfied with 1000 relevant followers by the end of 2011," said Michael Dukes.
Using various social media tools in the business world is the most direct way to stay informed, so please join our following. Our goal is to add 1000 new followers to each social platform in 2011. If you are a consumer interested in keeping up to date with some of the pressing issues plaguing our businesses, home values, and keeping informed with new legislation please check out our various Facebook accounts at http://www.facebook.com/equotegrabber and our B2B fan page at http://www.facebook.com/NationalLeadService
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