Redding, CT (PRWEB) May 23, 2013
"Enterprise Social Media Management Software 2013: A Marketer's Guide" has been updated and published at Digital Marketing Depot.
This original research report is available free for download at Digital Marketing Depot.
As social media continues to become an integral part of digital marketing strategy, the ability to manage multiple social media campaigns effectively has become increasingly important.
For large enterprises managing multiple brands across multiple accounts, this is a growing challenge for marketing departments. The key to success is using the right tools for the organization, and understanding how to publish across and manage multiple accounts.
"Enterprise Social Media Management Accounts 2013: A Marketer's Guide" provides an overview of the market for social media management software, as well as information on how to determine what kind of tool to select. It also includes what to ask potential vendors, as well as profiles of leading social media management vendors.
The report was based on interviews conducted with industry leads in April 2013. Advisory Editors included Analise Kaylor, Intrapromote; Tamar Weinberg, Techipedia; and Monica Wright, Marketing Land & Search Engine Land. Research was directed by Karen Burka and conducted by Nathania Johnson.
About Digital Marketing Depot and Third Door Media:
Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Social Media (November 20-21, Las Vegas) SMX West, SMX Advanced, SMX East and other SMX conferences.
Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.