Businesses who don’t implement a social media marketing strategy may find it hard to survive going forward.
Melbourne, Victoria (PRWEB) December 19, 2012
Advertising and marketing news site AdvertisingAge released a handful of statistics earlier this month about how “Millennials”, also known as Generation Y, like to be advertised to. Among the key notes was the fact 80% of this generation want brands to entertain them. David Jenyns owner of Australian Internet Marketing, whose expertise are in social media marketing, says “Knowing Gen Y wants advertising to entertain them means businesses must use creative and fun tools like web videos and social media to gain their attention. Since these stats were released, the interest for our social media marketing strategies has increased.”
Generation Y, who are also referred to as the “Millennial Generation,” would hardly know a life without the internet. They require increasingly high levels of stimulation to maintain their attention and are the key audience for purveyors of online goods. Brands unable to keep in this market's focus will struggle to succeed..
Now that businesses know 80% of the world’s 1.8 billion millennials actually want advertisers to entertain them, David Jenyns, a social media marketing expert and owner of Australian Internet Marketing, says the requests for his services have increased over the past two weeks.
"Even though we offer free tips and advice on our site,” David continues, “We’ve recently experienced a marked increase in business requests for our social media marketing tactics.”
What's more, Generation Y are expected to make up 75% of the workforce by 2025, leaving advertisers with the task of rethinking their marketing strategies to come into line with consumers who have lived most, if not all, their lives with instant access to the web.
David says the statistics clearly point to businesses having to “Use social media marketing and web video as the primary way to gain the attention of this huge online generation.”
“Millennials are savvy buyers. They use their social media networks to find out if a product or service is good or bad, then they readily share that information to help each other.” David further mentions that businesses who don’t implement a social media marketing strategy may find it hard to survive going forward.
David also notes that web video is high in demand as a way for businesses to connect with consumers. YouTube is known as the world's second largest search engine and “Generation Y love web videos. They enjoy witty visual stories they can share with their friends and family. Web video and social media go hand in hand” says David.
A lot of businesses get overwhelmed with the constant drip of new marketing techniques required to stay relevant in today's marketplace, with many not knowing where to begin. David says marketing to Gen Y in an entertaining way will be “much easier than many businesses think, and once they get into the groove, they’ll also realize it’s quite fun.”
Australian Internet Marketing offers free information and basic tips on how to get started with a social media marketing strategy. To learn more about how to market to Generation Y, click here.
About Australian Internet Marketing
Australian Internet Marketing is a division of MelbourneSEOServices.com, a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base. Australian Internet Marketing has the unique ability to combine the easy and strategic SEO practices from Melbourne SEO with affordable and effective web videos from Melbourne Video Production, which always produce the best results.
Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing and web video.