While some small and mid-sized businesses may not see immediate results when using social media, it’s important to remember that there is a passive component to a social media marketing campaign.
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Toronto, Ontario (PRWEB) March 18, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces its top tips for the effective integration of social media into search engine optimization (SEO) campaigns to grow and promote small- and mid-sized businesses.
According to the Numero Uno Web Solutions experts, of the top-15 tactics used by small- and medium-sized businesses to attract new customers, 95% of businesses use personal relationships and social networking to draw in clients. Social media marketing came in 10th—used by 69% of respondents. As the experts note, the top marketing challenge for small and mid-sized businesses is converting leads into opportunities. Forty percent of these businesses that use Facebook are not sure if it works to draw in customers, and more than one-third are unsure if Twitter is useful.
“While some small and mid-sized businesses may not see immediate results when using social media, it’s important to remember that there is a passive component to a social media marketing campaign. Social signals help search engine’s gauge a site’s popularity and authority on different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “When search engine algorithms find a site with a number of likes, tweets, and comments, it concludes that the brand provides quality information, which in turn, helps improve SEO with a higher ranking.”
As the SEO experts note, search engines thrive on original, high-quality content. For those small- and mid-sized businesses with a social media presence, it’s important to update the content with fresh material, to tweet on a regular basis, and to use Facebook to drive traffic to the brand’s web site. According to Numero Uno Web Solutions’ top tips, a key factor of integrating social media into SEO is to create unique, informative, entertaining content that is both discoverable and sharable.
“Social signals and content that is shared by others can help a brand build authority and become an expert on a given subject,” Wu adds. “The more information is shared, the more popular the brand and site will appear to search engines. This can result in increased traffic and can help sites rank higher on search engine results pages.”
As online SEO and search engine marketing (SEM) experts, Numero Uno Web Solutions has a proven track record of helping small and medium-sized businesses create targeted social media marketing campaigns that resonate with customers, increase brand awareness, and keep the brand ahead of the competition.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).