When it comes to reaching potential customers, nothing comes close to social media.
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Toronto, Canada (PRWEB) April 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, has released a statement commenting on the industry’s top social media trends.
“When it comes to reaching potential customers, nothing comes close to social media,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “With over a billion users, Facebook has gone from being a simple meeting place to one of the most important marketing channels in the world, Having just celebrated its seventh anniversary, Twitter has over 500 million subscribers and plays a major role in the way consumers shop. With close to 50 million users, upstart Pinterest has quickly become one of the top social media sales channels.”
As Wu observes, Facebook is the number one destination for small- and medium-sized businesses looking to increase brand awareness. Used primarily by mobile users, Twitter leads when it comes to connecting with on-the-go ecommerce customers. At Pinterest, businesses can find a sales actionable audience looking for products.
“As one of the most powerful marketing platforms, social media outlets can help small- and medium-sized businesses access thousands of potential customers in a matter of minutes, significantly increasing a company’s target audience,” Wu adds. “That said, not all social media platforms will be right for every business. It’s also important for businesses to understand the most popular social media trends so they can better target their marketing efforts.”
And customers like to connect with brands on social media sites. Almost 65% of people are more likely to buy a product from a brand that uses social media and three-quarters of the lucrative 18–24 age demographic are more likely to buy a product from a company that uses social media, cites Wu. (Source: Meyerson, R., “75% of People Talk About Brands on Social Media,” Mass Relevance, February 28, 2013; http://www.massrelevance.com/blog/75-people-talk-about-brands-social-media-infographic.)
Not only that, but those aged 18 to 24 have more online friends than any other age group using social media. At the same time, according to Wu, adoption of the different social media channels is growing across all age groups, with the fastest growing groups being those aged 55 and older. (Source: MarketingCharts staff, “18-24-Year-Olds on Facebook Boast an Average of 510 Friends,” MarketingCharts April 3, 2013; http://www.marketingcharts.com/wp/direct/18-24-year-olds-on-facebook-boast-an-average-of-510-friends-28353/.)
“Increased social media adoption opens a huge window of opportunity for small- and medium-sized businesses,” Wu notes. “Social media users like to repost interesting information and product offers they find online. Posting information that is shareable on social media sites can instantly boost a company’s target audience.”
“But you really need to know who your target audience is. If a social media marketing campaign fails to generate sales, it doesn’t really matter how many Facebook ‘likes’ you get,” Wu concludes.
One of the biggest hurdles small- and medium-sized businesses face when it comes to creating a social media campaign is knowing where to begin. Numero Uno Web Solutions has a proven track record of helping businesses create and relaunch their social media platforms.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).