SMBs [small- and medium-sized businesses] are the backbone of the American economy.
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Toronto, Canada (PRWEB) April 26, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing a statement, based on information from a recent survey and several articles, on how social media and content marketing can help firms with limited marketing budgets grow.
“SMBs [small- and medium-sized businesses] are the backbone of the American economy,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “There are an estimated 4.5 million SMBs with less than 10 employees in the U.S., and even those with a limited budget are realizing the significant benefits that a social media component can have on their bottom line.” (Source: U.S. Small Business Administration, “Frequently Asked Questions,” sba.gov, last accessed April 25, 2013.)
A recent survey shows that, on average, small- and medium-sized businesses spend the largest amount (15%) of their marketing budgets on e-mail; social media placed a distant sixth at eight percent. To drive qualified clients to a web site, SMBs need to diversify their online marketing campaigns, and a social media component could provide the best returns on their investment.(Source: iContact, “The Small and Midsize Business Email Marketing Survey 2013,” icontact.com, April 2013.)
In fact, consumers are more likely to trust a brand with social media content. Studies show that the vast majority of consumers are more likely to buy a product from a brand that uses social media. (Source: Meyerson, R., “75% of People Talk About Brands on Social Media,” massrelevance.com, February 28, 2013.)
“Operating a successful social media platform takes time; roughly 32 hours per month, but the payoff can be huge,” Reuter adds. “The cost-per-lead is less than direct mail, television advertising, and other traditional tactics. This can be an important element for SMBs operating on smaller budgets.” (Source: Devaney, T. and Stein, T., “Should You Outsource Social Media Or Do It Yourself?,” Forbes.com, March 19, 2013.)
According to Reuter, a well-crafted and maintained social media platform can attract customers, drive web traffic, and help impact a consumer’s ecommerce decisions. Businesses looking to maximize their marketing efforts should consider using an experienced search engine optimization (SEO) and search engine marketing (SEM) company that has a proven track record of helping SMBs craft and maintain different social media platforms.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).