fishbat Says The NBA Second Annual Social Media Awards Will Be A Slam Dunk

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In response to an article published by NBA.com, online marketing firm fishbat details the second annual NBA Social Media Awards show and forecasts its success.

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What the NBA is doing with the Social Media Awards show is great. Don’t be surprised if other leagues start following suit...

On May 18, online marketing firm fishbat discusses the NBA’s upcoming annual Social Media Awards show and its potential success with sports fans.

According to the article published on NBA.com, former NBA all-star player Chris Webber will be hosting the second annual NBA Social Media Awards on June 12th. It will be televised live on NBA TV at 8 p.m. The article says the awards show will honor players, teams and fans for their engagement on social media during the 2012-2013 regular season. Winners are determined by measuring activity on social platforms like Facebook, Twitter, YouTube, and Instagram amongst others.

Four new awards will be added this year, the article says.

  •     The #TrendSetter Award- This award is given to the most stylish players on social media.
  •     The 140 Award- This award goes to the player who made the best tweet of the year.
  •     The OMG Award- The OMG Award goes to the team that shared the best video via social media.
  •     The Social Rook of the Year Award- This award is handed to the rookie who gained the most followers on social media.

Fans can vote for the winners of the awards through the end of May, the article says. However, fans can vote for the winner of the Social Slam Award up until the night of the award show. This award will be given to the player who made the most acclaimed dunk. Smartphone users can vote on the NBA’s mobile website or Twitter using the hashtag #NBASMA.

Justin Maas, vice president of client relations at fishbat says the NBA has been using social media to its advantage. “It has passed 400 million followers across most of its pages,” he says. “It has nearly 17 million fans on Facebook alone. A large number of NBA players and coaches also have highly active social media profiles. Due to the amount of social buzz, the NBA boosted its reputation and increased exposure.”

Maas says the Social Media Awards show is another way to interact with fans and keep them interested in the organization. “What the NBA is doing with the Social Media Awards show is great. Don’t be surprised if other leagues start following suit,” he says. “It is a great way to keep fans engaged with the sport and show them that the league values their opinion.”

fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.

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Scott Darrohn
fishbat
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