Toronto, Canada (PRWEB) May 28, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top underutilized social media search engine optimization (SEO) tips for small businesses.
“SEO is a strategy that ensures web sites are more readily discoverable by search engines like Google, Yahoo!, and Bing when users search for a brand using relevant words or phrases. But while having a web site is essential, all the work a business owner puts into it could be in vain if no one can find it,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Social SEO, then, is about using trusted SEO strategies with different social media channels like Facebook, Twitter, and LinkedIn in an effort to increase a web site’s search rankings.”
According to Iaboni, when it comes to different social media services like Facebook, with over one billion users, and Twitter, with over 500 million users, it’s imperative to have an SEO-friendly profile. To significantly increase the brand’s chance of attracting users, ensure the social media profile is as descriptive as possible. A business owner should fill out the different profile sections and use words and phrases that people searching online for the business would use to describe it. To increase the brand’s chance of finding local customers, businesses also need to include their address, city, province, and postal code.
Aside from making web sites more discoverable, social SEO is also about making sites more shareable. Links are a major factor when it comes to SEO and increasing online rank, according to Iaboni. When a search engine like Google sees a web site linking to other quality sites, it concludes it is an authority that provides trustworthy, relevant information and should be rewarded with a higher ranking. Social media cues that come from Facebook likes and comments and retweets on Twitter are all important factors that search engines can use to determine whether or not a site provides information that is worth sharing, she adds.
“A successful SEO campaign that leads to high ranking on different search engine result pages takes time; it’s not achieved in a few weeks or months,” Iaboni concludes. “Because a business’ reputation and survival is at stake, it’s imperative that a brand develops SEO for as many different channels as possible. Social media SEO is one of the easiest ways for small- and medium-sized businesses to connect with the largest potential target audience.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).