Pearse Street, Inc. Announces Up and Coming Niche Social Networks and Discusses the Future of the Social Web

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The prediction for the development of the social web in 2012 and into the future is for an increasingly diversified and overlapping system of more focused social networks. In addition to general social networks, like Facebook, niche social networks, like those created by Pearse Street, Inc., will emerge as important elements of the social world online.

A common belief regarding the social web, today, is that only a single online social networking site can flourish at a given time. Sustaining this notion is the memory of MySpace’s slow demise just as Facebook was making its rise to prominence. Alexis Madrigal, in his article, “There Is No Next Facebook: How Multiple Social Networks Will Peacefully Coexist” (Atlantic, 8 Dec 2011), points out that this belief is not borne out by reality. In fact, many people use multiple social networks in their daily life. Outside of the more general Facebook, a person might regularly use a number of more focused social networks, such as Twitter, Tumblr, LinkedIn, and Flickr, which fill niches representing different areas of their life.

Instead of thinking of social networks in terms of lifecycles, Madrigal sketches a more complex reality, where social networks peacefully coexist in a “social media ecosystem.” Further, he predicts a continuing diversification of social network participation with overlapping networks that occupy varying lifestyle and career niches.

Enter Pearse Street Consulting, Inc, a company which—having foreseen this development in online culture—has been specializing in social network development and social networking software since 2005. Pearse Street Consulting has created social networking software and provided web development for a wide range of clients, including Marie Claire, Fox TV, Interscope Records, David’s Bridal, Zagat Survey, among others. Notable non-profit clients include the National Wildlife Federation,, and the National Veterans Foundations.

Many of this year’s up and coming niche social networks are the result of collaborations between Pearse Street and its clients. The most recent niche social networks developed by Pearse Street exemplify the company’s wide range of capability. The networks include, the first social shopping network, through which members keep track of their gift-giving;, a job-focused network for healthcare professionals; No Party Lines, a non-partisan political network;, a place for productive discussion focused on the latest hot topics in the world; and, a professional networking site for nurses.

Another recent project by Pearse Street is a social networking website, called, that caters to jokesters—whether comedy troupe members or everyday funny people—who are looking to make a little ‘money for their funny’ by participating in contests.

The founder of Highly Humorous, Max Traylor, wrote in a letter of thanks to the CEO of Pearse Street, Fuchsia McInerney: "(...) I can confidently say that I would recommend Pearse Street Inc. to anyone looking for any type of website consulting service. Fuchsia knows how to take a concept and turn it into reality. She works with your budget, understands your time frame, and works with talented web developers who achieve outstanding results and are genuinely a pleasure to work with. I could not be happier with our decision to work with Fuchsia on our project and we look forward to continue working with Pearse Street Inc. to further develop our social networking concepts."

The aim at Pearse Street is to make the experience of social network development positive through all stages of the project. Susan Dodge, the Project Manager for the creation of the Highly Humorous network, had this to say about her experience on the project: "It was refreshing to work with Max and the Highly Humorous Team. They are a brilliant, creative group who possessed a clear vision for every facet of their project, from the design and development to their comprehensive marketing and monetization strategy. is a young social network with an extremely bright future."

Pearse Street has another happy customer in Brian Lovegren, the founder of is yet another budding social network, this one specializing in—you guessed it—golf swing enthusiasts. Mr. Lovegren said this about his experience: "Fuchsia and her team at Pearse Street, Inc are a unique company that truly become a partner in branding, marketing, design, programming, and consulting. They are responsive, creative, and service oriented, and offer real social media and social network expertise."

These social networks will all be part of the increasingly diversified and overlapping ecology of the social web described in Alexis Madgril’s article on the peaceful coexistence of niche social networks. The social networking software developed by companies like Pearse Street Consulting will play a strong role in the support of the social web of the future.


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Amy McInerney
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