Social Networking Delivers for Founders of Virtue of Selfish Investors

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Dr. Chris Kacher and Gil Morales, founders of Virtue of Selfish Investing an online investment advisory service, have embraced social networking and achieved outstanding e-marketing results. Morales & Kacher are former portfolio managers for investment icon, Bill O’Neil, at William O’Neil + Company, Inc. (WON). They have been able to achieve extraordinary returns over the years, including a seven-year return of +18,241% by Dr. Kacher during 1996-2002, and an eight-year return of 10,904% during the years 1998-2005 by Morales as discussed in their book, Trade Like an O'Neil Disciple.

“Our fantastic performance record and quality content has facilitated subscription sales through the power of Facebook, Twitter, LinkedIn and many more,” says Dr. Chris Kacher, co-founder of Virtue of Selfish Investing.

According to a show of hands at a recent Schwab IMPACT conference, most advisers aren’t using social networks like Facebook, Linked In, or Twitter. For many reasons, investment advisers shy away from social networking sites, but Dr. Chris Kacher and Gil Morales, founders of Virtue of Selfish Investing (VoSi), an investment advisory website, say the power of online social networks has worked to give them an edge in the world of e-marketing.

Kacher and Morales have not only embraced social networking, but they have developed a program for success. They recruit members to their website by posting content from VoSI’s investment advisory services on many social networking outlets. They obtain prospects, invite them to a question and answer forum in their educational section, and then they convert the prospects to subscribers. Here’s the magic: the exponential effect of friends referring friends, fueled by the power of quality content, creates a database that advertisers dream about.

“Our fantastic performance record and quality content has facilitated subscription sales through the power of Facebook, Twitter, LinkedIn and many more,” says Dr. Chris Kacher, co-founder of Virtue of Selfish Investing.

“Although increasing numbers of individual investors are joining social networks daily, we are proud to say we are forerunners. We are among the first investment/trade strategists to use social networks extensively to distribute investment, trading and educational content,” says Gil Morales, co-founder of Virtue of Selfish Investing.

Examples of social networks used by VoSI: Facebook "like" page for your brand or product; Facebook group page for your brand or product; Twitter; Youtube; Linked In; Myspace; StockTwits - stock oriented version of Twitter; Seekingalpha - stock site to post blogs; GoogleBuzz; Digg; StumbleUpon and Reddit.

In the last three years,the Virtue of Selfish Investing market timing strategy performed as follows:

  •          2010 market timing results: +112.8% for 12 month performance as of 10/25/10 (unaudited results using leveraged exchange traded fund - ticker symbol TYH)
  •          2009 market timing results: +118.3% for 12 month performance 1/1/09 to 12/31/09 (unaudited results using leveraged exchange traded fund - ticker symbol TYH)
  •          CONSERVATIVE APPROACH using market timing model: 6/9/09 - 6/30/10 +55.1% with exposure to the market less than half the time as audited by Rothstein Kass
  •          CONSERVATIVE APPROACH: 2008 market timing unaudited results: +38.8% from 1/1/08 through 12/31/08

Kacher and Morales co-authored Trade Like an O’Neil Disciple—How We Made 18,000% in the Stock Market, published by Wiley in September 2010. The book has reached best selling status for the categories of finance and stocks; is in its third printing; and has been published in five languages, including German, Korean, Japanese and Chinese.

Investors are invited to participate in the Virtue of Selfish Investing education section on frequently asked questions at http://www.selfishinvesting.com

About Gil Morales:
Morales is a former internal proprietary portfolio manager for William O’Neil + Company, Inc. (WON); and is currently a Managing Director of MoKa Investors, LLC, a California Registered Investment Advisory firm. During his tenure at WON, Mr. Morales also functioned as Vice President and Manager of the Institutional Services Group, responsible for advising over 500 of the world’s largest and most successful institutional investors, including mutual funds, pension funds, hedge funds, trust companies, and banks. In 2004 Mr. Morales was appointed Chief Market Strategist for William O’Neil + Company, Inc. Between 1998 and 2005, Morales achieved an audited return of 10,904% in his personal account, and as verified by Rothstein Kass & Company, PLC; and his partner, Dr. Chris Kacher has achieved an audited return of 18,000%.    Mr. Morales also co-authored with William J. O’Neil a book on short-selling, "How to Make Money Selling Stocks Short," (John Wiley & Sons, 2004) and co-authored the book, "Trade Like An O’Neil Disciple: How We Made 18,000% in the Stock Market" (Sept. 2010, John Wiley & Sons).

About Dr. Chris Kacher:
Dr. Kacher is currently a Managing Director of MoKa Investors, LLC, a California Registered Investment Advisory firm. His investment career began in 1995 when he founded one of the first internet-based stock advisory services. In 1996 he joined William O’Neil + Co., Inc. as a research associate before quickly being promoted to Research Analyst and internal proprietary Portfolio Manager for the firm in 1997. From 1996 to 2002, he achieved a return in his personal account in excess of 18,000%, as verified by KPMG, the Big Four auditor. In 2005, he launched a private fund in Switzerland designed to help individuals and institutions build their wealth. Dr. Kacher received his B.S. in Chemistry and Ph.D. in Nuclear Physics from the University of California at Berkeley, where he studied under Nobel Laureate Professor Glenn Seaborg, and helped to discover element 110 on the Periodic Table of Elements and confirm element 106, which his group named Seaborgium. He also co-authored the book, "Trade Like An O’Neil Disciple: How We Made 18,000% in the Stock Market" (Sept. 2010, John Wiley & Sons).

About Virtue of Selfish Investing (VoSI)
VoSI was founded by Dr. Chris Kacher and Gil Morales to simplify investing for individual investors. Their Market Direction Model© signals have well outperformed every market cycle back to 1974. Even investors with limited time to watch the market now have the opportunity to potentially boost profits with buy, sell, and short signals (audited track records (Kacher: KPMG, Morales: Rothstein Kass).

Darlene March
March Media Relations
Phone: 714-887-8021
Cell: 714-514-3736

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