Social Networking Site for Birthmothers and Prospective Parents Gets 130,000 Hits in First Month

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DirectAdoptions.com uses social networking platform to allow birthmothers and prospective adoptive parents to meet and engage directly over the internet without using adoption agencies in a process that is simple and affordable.

DirectAdoptions.com, a new social networking website designed to offer an alternative to costly and complex agency adoptions, had more than 130,000 hits during its first month of activity.

Social media and other online platforms already play an active role in the adoption world.

DirectAdoptions.com, a new social networking website designed to offer an alternative to costly and complex agency adoptions, had more than 130,000 hits during its first month of activity, according to Urchin, a website stat counter. DirectAdoptions.com was founded in response to concerns about the high cost and complexity of agency adoptions.

Social media and other online platforms already play an active role in the adoption world. Using social media in the pre-adoption search is widely accepted among prospective parents, who are using networking tools such as Facebook, Twitter, YouTube, as well as personalized websites, to search for and connect with willing, appropriate birthmothers.

Thousands of websites created by adoption agencies and professionals, bloggers and others, offer services, support, information, opinions and provide online discussion opportunities. Searches using the keyword “adoption” on Google and other search engines numbers in the millions.

For many prospective adoptive couples, who may have spent years seeking a successful match for adoption, services offered by adoption agencies and other professional facilitators may be inadequate and cost-prohibitive. Many couples have responded by establishing their own viral internet “marketing” campaigns, all in the effort to engage with birthmothers and find a match for adoption.

DirectAdoptions.com has differentiated itself by offering an online community to which both prospective parents and birthmothers belong. They can meet, interact on their own terms and timeline, and decide if they would like to take steps toward adoption. The site also includes forums, chats, groups, profiles, friends, photo galleries and calendars as a way to establish a unified community, provide peer support, and offer information and resources.

http://www.DirectAdoptions.com was founded by adoptive parents to address the fact that for many adoptive couples, the adoption process can be frustrating, costly, and fraught with obstacles. It is committed to providing a process that offers the advantages of simplicity and affordability. Supported by member fees from prospective parents, DirectAdoptions.com is not an adoption agency or facilitator, and does not make matches or arrange adoptions, provide counseling, screen members or offer a wider array of pre-adoption services.

DirectAdoptions.com is endorsed by The National Adoption Foundation http://www.nafadopt.org, which was also founded by adoptive parents in 1994 who saw the need to address the fact that many prospective adoptive families and individuals with limited resources require financial support and assistance to meet the costs associated with agency adoptions.

DirectAdoptions.com urges users of social media to be especially careful to take steps to protect themselves, make full use of all available professional resources and follow applicable state child adoption laws.

The release of the movie “The Social Network” is further evidence of just how deeply Facebook and other social media have permeated our culture, influenced our social behavior and affected our families.

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Andy Kraus
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