The point of SEO is to make a site more readily discoverable online and to create content that is shareable, and social sharing can help accomplish that.
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Toronto, Canada (PRWEB) May 25, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top reasons why employing a variety of social sharing channels (Facebook, Twitter, Google+, etc.) can help firms rank higher on search engine results pages (SERPs).
For many small- and medium-sized businesses, one of the primary goals of search engine optimization (SEO) is to rank high on SERPs. According to Numero Uno Web Solutions, one recent study shows that one of the best ways to accomplish that is through social sharing. Thirty-one percent of online marketers believe that social sharing of content will be a much more important means to improve rank this year over last, and another 49% believe it will be more important. Furthermore, 33% reported it’s much more important to understand the correlation between the social sharing of web pages and the rank for these pages in 2013 versus 2012. (Source: MarketingCharts staff, “An Industry-wide SEO Overview 2013 Search Marketer Survey,” http://www.marketingcharts.com/wp/interactive/search-marketers-see-social-sharing-playing-a-greater-role-this-year-29046/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink, April 29, 2013.)
“The point of SEO is to make a site more readily discoverable online and to create content that is shareable, and social sharing can help accomplish that,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Search engines reward sites that users find useful with high rankings. Content that gets shared is a reflection of a site’s usefulness, credibility, trust, and authority, all of which are important factors when it comes to search results.”
According to Iaboni, a separate study found that among 22 ranking factors, social signals account for five of the six factors most highly correlated with Google search results. The study shows that Facebook shares have the highest correlation, followed by the number of backlinks. Other high-ranking factors include Tweets and Facebook comments and likes. (Source: Searchmetrics, “Google Ranking Factors U.S. 2012,” http://www.searchmetrics.com/en/white-paper/google-ranking-factors-us-2012/, June 2012.)
“Not surprisingly, social signals help sites become more discoverable and shareable. In order for small- and medium-sized businesses to rank higher online and become more visible to search engines, they need to ensure users are finding their content,” Iaboni concludes. “By adding relevant trending topics, businesses can increase social sharing, drive traffic, and boost their online ranking.”
To learn more about Numero Uno Web Solutions, and discover how it can help your small- or medium-sized business create content that is search engine-friendly, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).