SocialTwist Announces Partnership with Triad Retail Media Triad Launches New Video Coupon Service with Social-Sharing Capabilities, Leverages SocialTwist Platform

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SocialTwist leverages its social shopping solution to power the promotional and couponing element of Triad Retail Media's new Watch N Save online social shopping service.

SocialTwist today announced that Triad Retail Media will leverage its social shopping solution to power the promotional and couponing element of Triad’s new Watch N Save™ solution. Launched today, Watch N Save is a new online “social shopping” service that incentivizes consumers to watch a 30-second video about a product to reveal a coupon that, when shared via social networking, can dramatically increase the value of the offer. SocialTwist’s social media platform will be a key component of Triad’s Watch N Save service. Triad will handle the video content, production and delivery of the campaigns. SocialTwist will handle the social media aspect of sharing the offers.

“Triad’s Watch N Save™ is designed to significantly increase the social media sharing of product offers and the online advertising experience for both brands and consumers,” said SocialTwist CEO Vijay Pullur. “We’re excited to partner with Triad Retail Media to deliver online content that consumers crave, offer direct rewards that ignite their actionable response and give brands the capabilities to turn content and commercials into direct channels for commerce.”

Greg Murtagh, CEO of Triad Retail Media, said, “We’re thrilled about our partnership with SocialTwist. They have an incredible platform that helps brands make their coupon offers viral. Their understanding of how to get consumers to share coupons and offers with their friends and family is tremendous. In total, video plus coupons plus social-media sharing will be a powerful combination to drive brand results.”

About SocialTwist
SocialTwist is a leading provider of enterprise-grade social marketing solutions that measurably enhance how brand advertisers and marketers attract, engage and motivate their consumers to share content, offers and coupons across social networks.

To date, SocialTwist has utilized by 99,000 brands and websites to deliver over 7 Billion impressions. SocialTwist has launched many successful social projects for major brands like Kimberly Clark, Sara Lee, Proctor & Gamble, Kraft Foods, ConAgra Foods, Jamba Juice, Barnes and Noble, Intel and more.

SocialTwist's solutions can be easily incorporated into marketing campaigns and harness the power of relationships - a key driver in consumer purchase decisions - to create successful, measurable campaigns that deliver a higher click-through rates, virality, revenue, and ultimately−ROI. Through seasonal offers, viral contests, customer acquisition programs and more, SocialTwist's diverse solutions empower online consumers to tap into their social networks and spread trusted brand referrals, amplifying marketing campaigns.

Launched in September 2008 and based in Mountain View, CA, SocialTwist was created and funded by Pramati Technologies, one of the best known and profitable enterprise software companies in India.

About Triad Retail Media
Founded in 2004, Triad Retail Media (http://www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.

Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.

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